Times Television Network ropes in Nupur Mahajan
Mahajan has joined TTN's branded content arm as Head, Content Strategy. She will lead the creative arm for the Network
Date-wise News
Movie channels are an unavoidable part of a media plan: Neeraj Vyas
The reach of Hindi movie channels is almost at par with GECs, says the EVP and Business Head of Set Max, while talking about the robust nature of the genre
McDowell's gets quirky with Boss Patrol
Alcohol brands are using digital to create experiential & out-of-the-box mktg initiatives. McDowell's initiates Boss Patrol, an application that banks on friendship
Colors goes free to air in the UK from September 2
With this move, Colors will not be available as part of the VIEWASIA bouquet, and will be available to all Sky digital viewers as well as on Virgin Media’s cable platform
Mindshare Singapore appoints Nick Seckold as new CEO
Seckold takes over from Leela Nair, who will be leaving the organisation for personal reasons
I always hire people who make me feel jealous & insecure: KV Sridhar
Unless people who are below you make you feel insecure, you don't progress. I don't compete with my peers, I compete with younger people, says the CCO, Leo Burnett India & Sub-Continent
MSM appoints Neville Bastawalla as Marketing Head for Pix
Bastawala joins as Marketing Head for English movie channel Sony Pix. His last stint was with STAR India
Industry experts to share success mantras at EEMAGINE 2013
Experts from diverse fields will converge in Jaipur for the annual convention of EEMA; they include Rob Norman, Jaya Row, Roshan Abbas & Antti Ohrling, among others
Guest Column: Marketing turns left, gets counted!
Left-brain dominance has resulted in marketing being relevant once again, not just to customers, but to marketers as well, says Ajay Kelkar of Hansa Cequity
Times Television Network ropes in Nupur Mahajan
Mahajan has joined TTN's branded content arm as Head, Content Strategy. She will lead the creative arm for the Network
Usha finds new 'asha' in Draftfcb Ulka; awards creative mandate
The win comes on the back of a multi-agency pitch that took place in Delhi. The incumbent agency for Usha's sewing machine category is Ogilvy & Mather
"No stock, low capital, low expenditure make market place model profitable"
Kiran Murthi, CEO, GetitBazaar explains why the market place model has worked in the e-commerce sector and what are the traits that define it
Singapore appoints Nick Seckold as new CEO
Seckold takes over from Leela Nair, who will be leaving the organisation for personal reasons
Govt of India launches second series of Bharat Nirman campaign
The TVC for the Phase II of ‘Glimpses of India Story’ went on air on Aug 14. It has been conceptualised and created by Percept/H