Experion met some of the top agencies before choosing DDB MudraMax to handle the business. The client will be handled out of the agency’s office in Delhi
The Marathi daily has launched new campaign 'Aata Baas' with an aim to bring about social change. It will highlight issues such as corruption, hollow education system, water shortage, etc.
Out of home industry has seen flat hiring so far this year; but with the festive season around the corner, increased demand from brands may push players to get the right talent on board
The MD & CEO of Times Television Network talks about various challenges faced by the TV industry, including digitisation, 10+2 ad cap & the new system of ratings, among other things...
The paper will compete with established players such as Gujarat Samachar, Divya Bhaskar & Sandesh. This is TOI's second language daily in two years
Highly placed sources share that Law & Kenneth might take over Saatchi & Saatchi's management, which will be a game-changer in the history of Indies
The channel aims to cater to all urban, up-scale audience. The new launch will further fragment the audience in the English GEC space
The perpetual infiltration of digital mktg has raised the visibility, awareness & desirable quotient of brands amongst consumers, says the AVP - Mktg, Ruchi Soya Industries
Radio honchos say that the sluggish economy has resulted in an increase in ad spends on FM radio, thus increasing its share of the advertising pie
Banana Brandworks is currently working on a campaign for VBJ, which will coincide with the opening of its expanded gold and silver showroom
Rajamannar assumes global responsibility for MasterCard's advertising, sponsorships, promotions, research, insights, and digital and consumer marketing initiatives