Change in medium also means a shift in how we consume, and it is worth understanding how this new world order is rewiring our habits, says Dr Sai Gaddam, Founder, Kernel Insights
Speaking at the MMA India Forum, the VP, Marketing, Bharti Airtel said that while TV has its own limitations, mobiles can deliver a message to every village in the country
Speaking at the MMA India Forum, the VP, Marketing, Bharti Airtel said that while TV has its own limitations, mobiles can deliver a message to every village in the country
Khurana started her career in early days of digital in 2001. She has worked with organisations such as Intercept, DraftFCB+Ulka and Quasar
Taproot India won the account post a multi-agency pitch. The account size is estimated to be approx Rs 50 cr - Rs 60 cr. The incumbent on the account is JWT India
Leaders at MMA India Forum stressed that segmented audiences, media dark areas & location targeting need to be enhanced in order to offer effective mobile marketing solutions
Taproot India won Creative Duties of Birla Sun Life Insurance. The account size is estimated to be approx Rs 50 cr - Rs 60 cr. Read on to know about great win in detail.
Khurana started her career in early days of digital in 2001. She has worked with organisations such as Intercept, DraftFCB+Ulka and Quasar
Leaders at MMA India Forum stressed that segmented audiences, media dark areas & location targeting need to be enhanced in order to offer effective mobile marketing solutions
Almost 96% of all transactions in the country are conducted in cash and the repercussions are felt by individuals, businesses, the Govt & the nation as a whole, says industry study
The video search engine has partnered with a number of production houses for content. The various online channels will be managed by O4 Digital Media
Eagerness to derive maximum benefits from digitisation & usage of 'flanking' as a strategy to beat competition are the prime reasons for growth in channels, say media analysts
From creating paparazzi effect on Facebook & engagement activities on Twitter to using Vine videos & Pinterest - Lakme's social media drive gave an edge to the Fashion Week
Delving on the sentiments attached to the occasion, brands created engagement via multiple media platforms through a series of contests, content & advertisements
The best way to connect with the youth today is to engage with them, speak their language & care for them, says Ashish Gupta, Director - Mktg, BlackBerry Mobiles
Star Plus, Colors, Zee TV and Sab TV have reported gains in viewership in Week 35 as per the ratings data sourced from TAM subscribers. Meanwhile, Sony moves up to fifth position in rankings of GECs
Sri Adhikari Brothers is launching its humour channel, Masti Khor, along with YouTube Comedy Week. The group plans to launch three more YouTube channels in different genres
Indian design and retail must prepare for the new age, where the quality and line of products, the presentation of shops and the role of technology are becoming highly influential. Design and branding will be of enormous help in creating greater impact and brand loyalty of customers.