The company has brought on board Mihir Modi as Chief Finance and Strategy Officer in place of Vakil, who is now elevated as CEO - Service Excellence
In a freewheeling chat with exchange4media, the Global CEO of Initiative talks about criticality of analytics, India's digital lead and bringing the joy back to the business
According to Avendus Capital, mobile advertising market will reach INR 2800 crore by 2016. exchange4media takes a look at what brands can do to exploit this burgeoning trend
Apart from selling standard ROS and mailer inventory, Networkplay will work in tandem with brands to create interactive, customised content solutions
In an animated film launched on YouTube, titled 'Helping India Save', the brand highlights the importance of savings and its vital role in the growth of the economy
The title sponsorship rights include all international and domestic matches for the period from October 2013 to April 30, 2014. This period will see two international series
The company has brought on board Mihir Modi as Chief Finance and Strategy Officer in place of Vakil, who is now elevated as CEO - Service Excellence
The youth of today, whether they belong to New Delhi in India or Sao Paulo in Brazil, are different and yet similar in many ways, says Benigno of Nokia
The Delhi High Court has ruled that whosoever airs a live broadcast of sporting events of national importance, must share the same with Prasar Bharati without any commercials
We have very aggressive marketing plans to reach out to consumers in the digital medium across various platforms, says RC Venkateish, CEO, Dish TV
The initial round of the multi-agency pitch has concluded, confirm industry sources. Havas Media & Starcom MediaVest Group are currently handling the business
Media is at a place where India can share a lot of innovation with the rest of the world. I also really enjoy the sophistication in the market. Indians are leading the way in marketing leadership. Indian talent is extraordinary; the best talent in the world comes out of India.