Date-wise News
Naqvi will be responsible for the entire editorial function of India TV. His last stint was with Aaj Tak
exchange4media Staff Oct 17, 2013 11:01 AM
Toshiba has launched a campaign for its Cricket Series LED TV, which has been developed in consultation with Sachin Tendulkar. Will this co-creation hit a home run?
The campaign is aimed at communicating channel availability in newer geographies. The two-month long campaign sees a mix of traditional & non-traditional media
exchange4media Staff Oct 17, 2013 8:47 AM
Brands have to treat the online and offline spaces accordingly, and the consumer engagement journey that the brands craft has to be seamless as well, says the Mktg Director of Nokia India
Simran Sabherwal Oct 17, 2013 8:33 AM
Ninety-six industry experts will meet in Lisbon to judge the 26th edition of the awards. The ceremony will be held on December 6, 2013
exchange4media Staff Oct 17, 2013 8:21 AM
ISA Member & Independent Director, Birla Sun Life Asset Management, Patel says that if you give great performance at a good price, you will never fall short of customers
Shobhana Nair Oct 17, 2013 8:17 AM
GAIL India is looking to empanel ad agencies to handle routine, statutory branding / non-branding communication jobs. Last date for sending applications is October 30
Although economic slowdown is affecting all media platforms, 10+2 ad cap has aggravated problems for b’casting industry as it has taken away its inventory flexibility
Abhinav Trivedi Oct 17, 2013 8:15 AM
Naqvi will be responsible for the entire editorial function of India TV. His last stint was with Aaj Tak
exchange4media Staff Oct 17, 2013 8:13 AM
The win comes on the back of a multi-agency pitch. Everest's Delhi office has already started working on a 360 degree campaign for the Group's dairy brands
exchange4media Staff Oct 17, 2013 8:01 AM
Social media seems to be the new kid on the block. Every marketer sees the need to have a social media presence – given the penetration of Facebook and YouTube in the Indian market. However, the role and the objectives for getting onto these channels are not always clearly defined. The other issue that often remains unanswered is about measuring success and failure. A fundamental question often raised is how to monetise social media.
exchange4media Staff Oct 17, 2013 12:00 AM
