In 2014, expect brands to get more visual & more videos coming in. The more the market is getting diverse; more the brands will have to initiate efforts to target their messages effectively, says Windchimes
In 2014, expect brands to get more visual & more videos coming in. The more the market is getting diverse; more the brands will have to initiate efforts to target their messages effectively, says Windchimes
Jha is already associated with the Tehelka magazine as a columnist
Havas Worldwide will be responsible for a complete integrated communication campaign – including the launch, promotion & sustainability. The campaign is scheduled to break shortly
Sunny Saha has announced his decision to step down as Senior VP & MD of Entertainment Networks, Turner Broadcasting System Asia Pacific with effect from the end of Feb 2014
The win comes post a multi-agency pitch in Kolkata that saw the participation of Mindshare, Dentsu & the incumbent agency Havas. Lafarge's media spend is estimated to be sizeable
In her new role, Krishnan will be handling Godrej Corporate, Godrej Appliances, Godrej Security, J& J, Monsanto, LIC, UTI and other businesses. She joins in from Contract
The future of the medium lies in not just how we use the algorithm & automation, but how creatively we use the medium to capture the consumer's heart, says Mandeep Singh, MD, Brandtone
The paper seeks to turn around the “Solpa Adjust Maadi” attitude of Karnakata into a call for action against questionable governance, rampant corruption & other social evils
The Chairman & Chief Creative Officer, BBDO India, believes it is "virtually impossible" to predict what 2014 will be like & categorises the year as one of "quick reflexes & quick responses" with dynamic forces at play
One can expect a lot of action on the distribution, regulator as well on a few fronts. There will be some turmoil, but the broadcast industry is geared for that, says the CEO of MSM Group
Conceptualised by Contract, the core of the campaign is about reconnecting relationships with family and friends that are missing in the hustle-bustle of modern day living
2014 will see trends such as 'Data', 'social', 'analytics', 'mobile', 'CRM' taking a step further, where consistent convergence will play the key role, says IMImobile’s Sudarshan Dharmapuri
As per sources, the guidelines have been approved verbatim. This will set a new framework and mechanism for the operation of TV rating agencies in India
In her new role, Krishnan will be handling Godrej Corporate, Godrej Appliances, Godrej Security, J& J, Monsanto, LIC, UTI and other businesses. She joins in from Contract
Of the total 177 case studies shortlisted for Effie 2013, Ogilvy & Mather has 41 entries shortlisted, while Lowe Lintas & Partners has 31 entries shortlisted
The channel will telecast five ODIs and two Test matches. The series will be held in New Zealand from January 19, 2014 to February 18, 2014
Singh had earlier indicated that he is keen to work with the management team directly and added that this new structure is likely to be sustained for some time
Social media has been rife with speculations over Ashutosh joining the Aam Aadmi Party, after he confirmed his decision to quit IBN7 as Managing Editor
As per the TVT data sourced from TAM subscribers for Week 1 of 2014, all major GECs continued to register growth in viewership, except Colors, Life OK & Sony TV
Ashutosh's next destination is not known. Tewari will now lead IBN7 editorial operations in the same capacity. In this expanded role, he will also drive network synergies at CNN-IBN & IBN7
My feeling is that once the general elections are over in 2014, whichever way people decide, there will be a bit of a peak in the economy and marketing plans for all clients, there will be a promise of five years of stability. Our focus area will be to capitalise on the renewed surge of energy in the product and services market.