Date-wise News
Industry experts believe formation of the OneIndia platform is a smart move from the leading dailies, however, they feel it will be difficult to overtake publications such as TOI, which smartly bundles it strengths
Abid Hasan Apr 3, 2014 9:17 AM
Jyoti Bansal, MD, PHD India talks about the agency’s focus on digital and mobile, how PHD’s Real Time Bidding tool is going to change the way it is perceived and more ..
Priyanka Mehra Apr 3, 2014 9:06 AM
With just nine days to go for the voting for India’s 16th Lok Sabha, it seems that the print medium has lost the battle of advertising share to other media, says the CEO of Oshoyana Consultants
Jwalant Swaroop Apr 3, 2014 8:53 AM
Marketers feel that franchises are more desperate this year & the ones that are keeping deals to the last minute might suffer more. Delhi & Punjab are suffering more as compared to other franchises
Abhinav Trivedi Apr 3, 2014 8:34 AM
Given the ambition to further strengthen communication across the brand portfolio, Dettol aims to explore new partners through the creative challenge process
exchange4media Staff Apr 3, 2014 8:30 AM
The latest campaign carries the brand’s philosophy forward & celebrates contemporary icons that are going beyond their own success & giving back to the country in their own areas of expertise
Omnio G will also support Facebook & Instagram, along with all existing social media platforms, including LinkedIn, YouTube, blogs & forums, review sites such as Amazon & CNET, QnA sites such as Yahoo Q&A & Twitter
exchange4media Staff Apr 3, 2014 8:22 AM
The funds will be utilised primarily for business expansion & to partially reduce debt. Siti Cable has also claimed to acquire 4 mn digital customers as on March 31, 2014
exchange4media Staff Apr 3, 2014 8:21 AM
A study by content discovery and sharing firm, Shareaholic, says that social platforms like Google+ and LinkedIn drive few, but more engaged referrals compared to Twitter
Abhinna Shreshtha Apr 3, 2014 8:15 AM
The channel aims to empower youth over cyber abuse and cyber criminals. The second season is scheduled to start from April 4.The show’s theme this season is “Surf Smart, Stay Safe”.
exchange4media Staff Apr 3, 2014 8:09 AM
Hameed Haroon has been elected as President; Jamil Ather has been elected as Senior Vice President, while Jang Group's Sarmad Ali has been elected as Secretary General
exchange4media Staff Apr 3, 2014 8:07 AM
Ambuja Cement has entrusted the creative duties for brand Ambuja to Publicis
exchange4media Staff Apr 3, 2014 8:05 AM
The win comes on the back of a multi-agency pitch that took place in January in Delhi. Lodestar UM is the incumbent agency on the account
Priyanka Mehra Apr 3, 2014 8:04 AM
