As per TAM data, 74 per cent Hindi news television viewers in India were watching the 'Aap Ki Adalat' special episode featuring Narendra Modi at one point of time
With Facebook reducing the organic reach of brand posts, exchange4media spoke with some brand managers to get their take on the matter. Here is what they had to say
As consumers are moving more towards digital, we as a brand are suitably leveraging all social media platforms, says the Marketing Head of Kotak Mahindra Group
Haresh Nayak, Regional Director, APAC & MD, Posterscope, says advertisers need to be where maximum consumer indulgence is - malls & multiplexes
The radio advtg industry is currently worth about Rs 15,000 cr & is expected to grow at 14% per annum, according to PWC. With Phase III auctions, the market will expand. The industry is in for a big boom, says the Founder & Business Head, releaseMyAd.com
With more than 21 years of experience in the media industry, Chikermane is a prominent financial and political column writer. His last stint was with Hindustan Times as Executive Editor (Business)
Twitter launches eight new initiatives for fans to play an interactive part in this seasonon-air, on-ground and online, including Twitter IPL Calendar, #IPLMagic, #IPLSelfie and IPL Pulse
The last date for submission of Creative, Media, Digital, Direct, Design, Promo & Activations, PR, Publishers & Broadcasters Abbys is 23rd April, 2014
RED FM will be SunRiser's 'Principal Sponsor' and 'Official Radio Partner'. This is their second year of alliance
Following a 17-year stint with Leo Burnett and over 30 years of working in advertising, Sridhar has decided to take the leap to reinvent himself and pursue other interests
Star Plus recorded 748 million TVTs in Week 15 of 2014. Zee TV returned to the second position with 464 million TVTs, while Sab TV was back at No. 5 with 314 million TVTs
Prior to this elevation, Raghunath was CEO of Firstpost.com. She takes over from Lakshmi Narasimhan, who is now moving on to a corporate role
There will be a lot of focus on digital endeavours, which will continue post the elections. Going forward, there are plans to push the News 24 channel internationally. We have already started beaming the channel in the Middle East region... Our focus is going to be the US and Canada, wherever there are Indian viewers.