The traditional media mix doesn't always work for the rural market, as marketers look at interactive activities in haats, melas and branded vans to enable a high level of engagement with the rural audience
From a world of brand track to pre-post analysis, the marketing fraternity needs to move towards understanding and measuring what matters, says Priti Murthy, National Director, Insights at Maxus
The Paper raises concerns on issues such as self-regulation, paid news, opinion polls, cross media ownership, social media, and regulations surrounding Government-owned media
SP men are enraged over the latest issue of Outlook magazine on UP's CM Akhilesh Yadav titled 'India's worst chief minister'
The CEO of JWT South Asia, who is on the jury for the Creative Effectiveness category at Cannes Lions 2014, talks about what it will take India to win in the category, his favourite Cannes memories and more...
In India it is the advertising VoD market which is the most prevalent & revenues will be huge from the advertising VoD market, says the MD & CEO of Rajshri Entertainment, Rajjat Barjatya
Movies will be aired on ETV under 'ETV Handpicked Movies' and the amount earned with TV commercials will be shared between ETV and producers
The quintessential passion that comes with a journalistic career should be maintained while keeping with the times, says Mrinal Pande, journalist, author and former chief editor of Hindi daily Hindustan
Jalwa presents viewers with a fresh playlist and new on air packaging that will further enhance their television viewing experience
Taking a cue from other countries, we need to see more integration of innovative technologies with OOH campaigns, says Harkirat Singh, MD, Woodland India