Date-wise News
Ashutosh Srivastava, Chairman & CEO, APAC & Emerging Markets, Mindshare was elected Chairman, while Andrew Knott, VP, Digital, McDonald's was named Vice-Chairman of the Board. MMA added 7 members to its APAC Board
exchange4media Staff Jun 25, 2014 3:55 PM
Mumbai is the second office of Phase 1 in India, which is headquartered in Bangalore. The agency is set to expand to international markets and diversify into niche sectors
exchange4media Staff Jun 25, 2014 3:34 PM
SMG's traditional foot print in India isn't dominant and we may get over shadowed by agencies like GroupM, Madison and PHD, but this fires us to do even better, says John Sheehy, President, Global Operations, Starcom MediaVest Group
Priyanka Mehra Jun 25, 2014 9:32 AM
This change reflects the bank's vision for future expansion of the business and reflects a crisper and sharper image, inspiring growth
exchange4media Staff Jun 25, 2014 9:16 AM
This is the second time that the RSCI Managing Committee has extended the date of re-validation process of the readership survey. The announcement comes after publishers expressed dissatisfaction with the re-validation process
Abid Hasan Jun 25, 2014 8:47 AM
Not only parties, but also brands will invest in radio and digital more than before as they have seen proof that they do work, says Rohit Upadhyay, CEO, iBroad7 Communication
Abhinn Shreshtha Jun 25, 2014 8:01 AM
With a clear strategy, Gionee has been able to establish itself with sales of Rs 500 crore and a market size of almost 3 per cent in the smartphone category as per industry analytics
Gunjan Verma Jun 25, 2014 7:59 AM
Eight offices in BBDO Asia Pacific network collected 35 Lions across ten categories, with the final tally amounting to 4 Gold, 13 Silver and 18 Bronze trophies
exchange4media Staff Jun 25, 2014 7:57 AM
Rajat Sethi, Managing Partner, Strategic Caravan International and juror for Direct Lions looks back at thought provoking & result-oriented entries, compelling one to think of how adaptable & relevant some of the ideas are to India
Rajat Sethi Jun 25, 2014 7:56 AM
Service includes integrated service of audio and videos, streaming without internet, operator billing and Google Wallet integration
exchange4media Staff Jun 25, 2014 7:54 AM
The deal covers exclusive broadcast rights for the Indian subcontinent which includes India, Pakistan, Sri Lanka, Bangladesh, Nepal, Bhutan, Maldives and Afghanistan
exchange4media Staff Jun 25, 2014 7:52 AM
Gallagher will be responsible for driving offline & online strategy for the agency's key clients, including AXA, Emirates, LG Electronics & Shangri La Hotels. He will also lead the adoption of agency’s proprietary Meaningful Connections Planning process
exchange4media Staff Jun 25, 2014 7:50 AM
According to Effie Effectiveness Index 2014 tally, Lowe Lintas Mumbai has scored 154 points. Ogilvy & Mather Mumbai has been adjudged as the third most Effective Agency
exchange4media Staff Jun 25, 2014 7:48 AM
The win comes on the back of a multi-agency pitch. Quasar has won the digital duties across social media strategy & management, search engine optimisation, media planning & buying, and online reputation management
exchange4media Staff Jun 25, 2014 7:47 AM
