Lulla was with the organisation for nine years. Confirming the news to exchange4media, he said that his stint with the organisation was “very good, outstanding and enviable”
Lulla was with the organisation for nine years. Confirming the news to exchange4media, he said that his stint with the organisation was “very good, outstanding and enviable”
Samaya TV has appointed Fourth Dimension as their national media sales partner. This collaboration will enable them to reach out to advertisers across India
iContract, the digital agency offering from Contract Advertising, has been awarded the digital duties by Sony Music Entertainment, India following a multi-agency pitch
iContract, the digital agency offering from Contract Advertising, has been awarded the digital duties by Sony Music Entertainment, India following a multi-agency pitch
The digital campaign 'Vibe The Goal' aims to raise funds for sports equipment and education resources for the young girls
With 500 digital specialists and three digital specialist companies as part of the Digital Council, the aim is to provide comprehensive digital services in India
exchange4media takes stock of Mother Dairy's innovative approach to shedding its traditional image and its unique brand recall amidst giants like Amul and Nestle
While some media players have called for strict enforcement mechanisms to monitor & restrict the proliferation of paid news, others insist curbing paid news should be self enforced & a moral responsibility of the media industry
With typically nuanced Indian flavours, Paper Boat is all set to capture the Indian palette again. exchange4media explores the rationale behind the expansion
Swapan Dutta, President, Retail, Monte Carlo Fashions, talks about the company’s recent foray into the Middle East, its marketing mix and brand positioning in India
GST, a long pending tax reform that has been in the economic version of "development hell", is one among other reforms e-commerce players expect from the Union Budget this year
KVL Narayan Rao, Vice Chairman, NDTV underscores how important FDI in news media is & stresses that healthy investment is very good for the industry & can be achieved without compromising Indianness of operations