Devansh Sharma
devansh.sharma@exchange4media.com
@Devansh Sharma
Authors
Aaj Tak, Hindustan, Star Movies lead Pitch Media BrandOmeter 2014
Star Movies tops movie channels, Sony is named the highest rated GEC, Aaj Tak the top news channel, Radio Mirchi the leading radio station; Hindustan leads in Hindi newspapers & Anandbazar Patrika leads regional newspapers in this year's edition of Pitch Media BrandOmeter
Aaj Tak, Hindustan, Star Movies lead Pitch Media BrandOmeter 2014
Star Movies tops movie channels, Sony is named the highest rated GEC, Aaj Tak the top news channel, Radio Mirchi the leading radio station; Hindustan leads in Hindi newspapers & Anandbazar Patrika leads regional newspapers in this year's edition of Pitch Media BrandOmeter
Amul's advertising spends have always been less than 1% of turnover: R S Sodhi
Following the concept of 'umbrella branding' and devising an advertising strategy of doing 'only that which is absolutely necessary,' Amul campaign remains relevant and young, says RS Sodhi, MD, Amul
Print is the strongest category in our media mix: Swapan Datta
Swapan Dutta, President, Retail, Monte Carlo Fashions, talks about the company’s recent foray into the Middle East, its marketing mix and brand positioning in India
The future of niche magazines in the regional landscape
With users craving for more relevant and niche content, magazine brands have expanded their reach nationwide. Experts predict positive outcome
Sony earmarks Rs 350 cr for marketing of its smartphones
Sony India plans to launch over 30 new smartphones this year & expand its distribution network with the addition of 500 exclusive Xperia Lounge stores
Social messaging in our campaigns is more of a byproduct :Sashi Shankar
Sashi Shankar, CMO, Idea Cellular talks about Idea’s marketing mix, the big 'Idea' behind their campaigns and how it differentiates the brand
Creative storytelling - then and now
Ajay Gahlaut, ECD, O&M and Samit Malkani, Creative Director, Google give the low-down on the art of storytelling to the new generation
How OLX reinvented the classifieds category in India
Amarjit Batra, CEO, OLX India, narrates the eventful four year journey of OLX in India at Pitch CMO Summit 2014 in Delhi
Innovation is all about creating the 'Wow' moment, say experts
According to industry experts, innovation is about reaching out to new markets. A concept,when implemented for the first few times, can be called as innovation, however after a few attempts, it becomes a routine
Creativity is the game changer: Farrokh Madon
Technology opens the doors and helps you walk through creativity, but if we have to predict some of the game changers, it would be creativity because technology grows older every day, says the Chief Creative Officer, Y&R Singapore
Not for profit media - an oxymoron?
According to industry experts, while there is opportunity to have not for profit media in India, it is also important to understand that the media industry is highly capital intensive & we should ensure that there is no loss