Date-wise News

ZEEL has launched an advertising package which will guarantee sponsors a differentiated Hindi entertainment channel and allow brands to reach premium mass target group

exchange4media Staff Jul 9, 2014 6:09 PM

The channel will showcase special shows to engage viewers with a different perspective on Budget Day

exchange4media Staff Jul 9, 2014 5:37 PM

Carat Media will be handling all the duties for General Motors, including digital and outdoor. Madison Media is the incumbent agency on the account

Priyanka Mehra Jul 9, 2014 12:21 PM

The incumbent agency on the account is Leo Burnett India. The account was won on the back of a multi-agency pitch

Priyanka Mehra Jul 9, 2014 10:13 AM

As the age of 'digital first' rises & at a time when marketers' ad budgets are shrinking and agencies are expected to deliver more for less, the cost proposition of digital-first long-format

Ankur Singh Jul 9, 2014 10:04 AM

Print players are looking forward to announcement of measures in the Union Budget 2014 that will give a boost to the economy; also, service tax should be kept at abeyance, while the rupee is strengthened against the dollar

Abid Hasan Jul 9, 2014 9:04 AM

The incumbent agency on the account is Leo Burnett India. The account was won on the back of a multi-agency pitch

Priyanka Mehra Jul 9, 2014 9:00 AM

Barkha Dutt moderates a panel discussion with renowned journalists on the fading glory of ethical reportage which is rendered powerless amidst political and corporate propaganda

Ankur Singh Jul 9, 2014 8:53 AM

Top campaigns between July 11 to July 14 were #RiskEverything by Nike, #ManoftheMatch by Budweiser, #WorldsCup by Coca Cola. India is one of the top tweeting countries

exchange4media Staff Jul 9, 2014 8:36 AM

The Times of India has launched a new initiative, called 'Times Passion Trails', that seeks to bring together likeminded people and provide them with a platform to fulfil their passions

exchange4media Staff Jul 9, 2014 8:29 AM

Marketers in India spend over $5 billion each year, but it's estimated that up to 30% misses its mark. Nielsen India has developed a framework to guide marketers through their budget allocations & increase their ROI

exchange4media Staff Jul 9, 2014 8:27 AM

Rajput, who took charge from July 6, joins in from ESPN Software India (now Star Sports), where he was COO. He has over 29 years of multi-functional experience

Abid Hasan Jul 9, 2014 8:22 AM

In the wake of Union Budget, Radio, a sector clearly in need of revival, collectively looks forward to expedited policy reforms that allow fresh investments, fair & uniform policy & tax reforms

Abhinn Shreshtha Jul 9, 2014 8:21 AM

As the age of 'digital first' rises & at a time when marketers' ad budgets are shrinking and agencies are expected to deliver more for less, the cost proposition of digital-first long-format

Ankur Singh Jul 9, 2014 8:18 AM

Misha Paul, Sr Creative Supervisor, OgilvyOne, talks about her fascination for each unique mind with a world of its own in the advertising industry and people who think 'quirky'

Abhinn Shreshtha Jul 9, 2014 8:15 AM

It's not clear as to what will be Singh's next move, but it is likely that he might be planning his own new venture

exchange4media Staff Jul 9, 2014 8:11 AM

Aneja's previous stint was with Amway where he headed marketing communications & launched Amway & its brands Nutrilite, Attitude and Artistry in mass media

exchange4media Staff Jul 9, 2014 8:05 AM

The account was won following a multi-agency pitch. Rediffusion Y&R has worked closely with Tata Motors to launch a nation-wide campaign to showcase the new Revotron engine as a prelude to the launch of its new cars Zest and Bolt

exchange4media Staff Jul 9, 2014 8:02 AM

Radhakrishnan will be reporting to TN Gopakumar, Editor-In-Chief, Asianet News. He has over 32 years of journalistic experience & has been Associate Editor, India Today, apart from a long stint at Mathrubhumi newspaper

exchange4media Staff Jul 9, 2014 8:00 AM

Bajpai's last stint was as Head, Communication & Experience, Tata DoCoMo. He has 14 years of experience in brand development, strategic marketing, consumer reach and analytics in telecom & retail space

exchange4media Staff Jul 9, 2014 7:59 AM

Baru’s last stint was with Headlines Today and he has also worked with Imagine TV and ZEE Group

exchange4media Staff Jul 9, 2014 7:57 AM

Railways enquiry number 139 will also become toll free soon. Ministry is focused modern amenities such as bullet trains, airport-standard railway stations, modern and clean coaches, safety of passengers, an effective grievance redress mechanism and Wi-Fi in trains

exchange4media Staff Jul 9, 2014 7:55 AM

Commenting on hiking FDI in news media, the MD & CEO of ZEE has tweeted: "On the government's move towards 100% FDI in NewMedia – majority stake should be with India Companies & Editor/ CEO should also be an Indian!"

exchange4media Staff Jul 9, 2014 7:53 AM

As per media reports, the Delhi High Court has passed an updated order blocking 219 websites after MSM complained that these websites are infringing on its exclusive rights to broadcast the FIFA World Cup 2014

exchange4media Staff Jul 9, 2014 7:51 AM