Date-wise News

“If you’re not talking the language of ‘Digital’, you’re out of the business”

“If you’re not talking the language of ‘Digital’, you’re out of the business”?blur=25

Today, brands & youth are talking a different language. If you don’t understand their requirements & understand what their needs are, then you are out of the race, says Anilkumar Sathiraju, AVP & Head - South, DDB Mudra Max

Deepa Balasubramanian Aug 2, 2014 12:12 PM

Guest Column: Harnessing the power of experiential marketing

Guest Column: Harnessing the power of experiential marketing?blur=25

Consumers face unique experiences and varied choices, which link them directly to the brand. Marketers are ready to invest in innovative technologies, so experiential is the trend, says Windchimes

Windchimes Communications Aug 2, 2014 11:41 AM

Titan Company faces revenue drop of 7.6% in Q1, but contains decline in profit

Titan Company faces revenue drop of 7.6% in Q1, but contains decline in profit?blur=25

While the sales income declined from Rs 3087.79 crore last year to Rs 2853.66 crore in Q1, profit after tax for the same period dropped by 2.9 per cent from Rs 182.48 crore last year to Rs 177.27 crore this year

exchange4media Staff Aug 2, 2014 11:33 AM

Vodafone reaches out to pre-paid customer base with high decibel ad campaign

Vodafone reaches out to pre-paid customer base with high decibel ad campaign?blur=25

Started on July 24, the campaign will continue for four weeks. The campaign has been executed by Ogilvy India. The brief to the agency was to bring alive the two key propositions of everybody wins and higher recharge

exchange4media Staff Aug 2, 2014 10:44 AM

Avon kicks off first ever ad campaign in India

Avon kicks off first ever ad campaign in India?blur=25

The campaign is in line with Avon’s India strategy of keeping the consumer and representatives as the core of their business. Actress Asin has been roped in as the face of the new print advertisement

exchange4media Staff Aug 2, 2014 10:19 AM

Jagbani celebrates 36 years by honouring ‘Maa Boli Punjabi’ with its signature campaign

Jagbani celebrates 36 years by honouring ‘Maa Boli Punjabi’ with its signature campaign?blur=25

The campaign was aimed at renewing enthusiasm for Punjabi culture and language. A radio campaign was also aired to promote the Punjabi language and to connect people with Punjabi culture

exchange4media Staff Aug 2, 2014 10:05 AM

Shaju Ignatius announces collaboration with Laqshya's Event Capital

Shaju Ignatius announces collaboration with Laqshya's Event Capital?blur=25

With almost two decades of experience in business development, project management, content & event production, Ignatius in his new role will explore the Events IP space for fruitful collaborations for the venture

exchange4media Staff Aug 2, 2014 9:44 AM

Dr Reddy’s Labs appoints Sriram Gopalakrishnan as Director - Branding & Communications

Dr Reddy’s Labs appoints Sriram Gopalakrishnan as Director - Branding & Communications?blur=25

Gopalakrishnan will be responsible for building Dr Reddy’s brand in Biosimilars, which is a strategic area of focus for the company, as the category is expected to grow significantly in the coming years

Deepa Balasubramanian Aug 2, 2014 9:33 AM

Discovery’s three new channels go on air from today

Discovery’s three new channels go on air from today?blur=25

Hindi entertainment channel ID - Investigation Discovery & two HD channels – TLC HD World and Animal Planet HD World go on air from today. With this, Discovery’s network portfolio now includes 11 channels

exchange4media Staff Aug 2, 2014 9:29 AM

Himalaya launches new TVC; targets Men’s Face Wash category

Himalaya launches new TVC; targets Men’s Face Wash category?blur=25

The campaign showcases the importance of personal grooming and being presentable in professional life. The company has also launched a new TVC for hair fall reduction shampoos for women

Deepa Balasubramanian Aug 2, 2014 9:16 AM