`Date-wise News`

TRAI pulls up MSOs, LCOs over non-compliance of norms

The Authority has sought comments from MSOs and their linked LCOs on penalising those who do not obey norms on billing and issuing receipts

exchange4media Staff Aug 29, 2014 9:14 AM

We crossed the 20 million user mark in June: Kavin Bharti Mittal

Kavin Bharti Mittal, Head, Product & Strategy, Hike talks about the existing gaps in the internet messaging app space that Hike messenger is designed to address & the innovations made on Indian insights rather than what trickles down from the West

Deepa Balasubramanian Aug 29, 2014 8:44 AM

Week 34 ratings: Sony sees fresh spike in ratings with boost from KBC season 8

As per TAM data, week 34 sees Sony grab No. 4 spot in Hindi GECs with a favourable opening for KBC season 8. Star Plus leads the chart, followed by Zee, Colors, Sony, Life OK and SAB TV

exchange4media Staff Aug 29, 2014 8:18 AM

Online ads get up close, and personal

Personalised content is the buzzword in advertising targets, but are advertisers striking the balance between being attractive and discreet, subtle and specific?

Ankur Singh Aug 29, 2014 8:17 AM

Slow start to festive OOH advertising

Despite optimism in the market, brands approach the season cautiously in election year. Experts however, foresee robust spends on OOH coming in

Abhinn Shreshtha Aug 29, 2014 8:09 AM

Aaj Tak retains lead; ABP and India TV vie for second and third slots

Week 34 ratings show all Hindi news channels have experienced a marginal dip in their ratings, though India TV did better than most

Abid Hasan Aug 29, 2014 8:07 AM

Sleek, sophisticated & visually stunning: Samsung Galaxy Alpha's new campaign

Created by Cheil Worldwide, the video focuses on Alpha people, who represent trendy and confident young professionals who take pride in what they choose to do in life, and know how to do it best

exchange4media Staff Aug 29, 2014 8:05 AM

ValueFirst wins the social media mandate for Madhya Pradesh Govt

ValueFirst will be responsible for managing Madhya Pradesh Govt's social media presence and raising awareness on the State Govt's initiatives

exchange4media Staff Aug 29, 2014 8:02 AM

Facebook announces bandwidth targeting in India & other high growth countries

This new capability aims to solve a key need for marketers looking to reach people globally, on multiple devices and on multiple connection speeds, especially in high-growth markets where limited data plans and feature phones are common

exchange4media Staff Aug 29, 2014 8:00 AM

Tata appoints JWT as the creative agency for its global brand campaign

The campaign will seek to present three core messaging corridors about the Tata brand – Tata is global, trustworthy and a good corporate citizen. JWT's London, New York and Mumbai offices worked together to win the pitch

exchange4media Staff Aug 29, 2014 7:59 AM

CNN-IBN's new prime time offering, 'Bullet News'

Bullet News will be a bulletin featuring 30-40 important news of the day that will include stories across varied fields, from politics, business, international & domestic affairs to sports and entertainment

exchange4media Staff Aug 29, 2014 7:57 AM