Mobile, social fuel aviation biz boom
Airlines woo fliers with flash sales in festive season, promote heavily on mobile and social media
Date-wise News
Week 39 ratings: Flying Colors pips Zee TV to the second spot
Bigg Boss of the festive season gives the channel a fantastic boost while Sony Pal races past Zindagi to claim the No 7 spot
Content is still king, video is key driver: Michael Wall
The Global CEO of Lowe & Partners identified Bollywood as a massive opportunity for video content
Game Play: How PHD generates 300 ideas a day
Mike Cooper, CEO, Worldwide, PHD, talks about gamification in terms of brands, society, business & PHD's inventive and collaborative gamified global planning system, Source
Samir Ahluwalia given new role at Zee Media
Ahluwalia is now CEO, Content and Vice President, Business; Ashish Pandit was appointed CEO, Zee News last week
Lowe Lintas bags creative duties for Pajero and Dr Agarwal's
The Pajero account was won in a three-way contest between Lowe Lintas, R K Swamy and JWT; the agency won Flipkart and FreeCharge last month
Mobile, social fuel aviation biz boom
Airlines woo fliers with flash sales in festive season, promote heavily on mobile and social media
E-comm players plan cracker of a shopping season
Aggressive promotional campaigns kick start festive season with e-commerce players offering discounts and deals
Some firsts but no surprises in Rado TVC
Hrithik Roshan and Lisa Ray come together for the first time in the new TVC that fails to surprise