`Date-wise News`

Radio Mantra gets a place in Limca Book of Records 2015 for 'Shukriya Soldier' campaign

The recognition comes for a campaign by a radio station where five countries from four different continents came together on Independence Day to salute the soldiers of the nation

exchange4media Staff Nov 4, 2014 5:46 PM

Publicis to acquire Sapient in $3.7 billion all-cash transaction

Publicis.Sapient will be led by Sapient CEO & Co-Chairman Alan J Herrick. With this acquisition, Publicis Groupe digital revenues will account for more than 50%, three years ahead of 2018 plan

exchange4media Staff Nov 4, 2014 1:45 PM

Swati Bhattacharya joins Dentsu as Principal Partner-Creative, to lead Mama Lab

Bhattacharya was NCD at JWT and was associated with the agency for 22 years. Mama Lab will be positioned in the public domain as a platform for mothers and brands to engage with one another and benefit from

exchange4media Staff Nov 4, 2014 11:46 AM

ABP journalist Abhisar Sharma launches 3rd book, A Hundred Lives For You

The book was pre-released in Noida by Shah Rukh Khan and the team of Happy New Year

exchange4media Staff Nov 4, 2014 10:51 AM

Havas Media wins integrated media duties of OCM

The win comes post a multi-agency pitch & includes traditional and digital media duties

exchange4media Staff Nov 4, 2014 10:27 AM

An acquisition is not like buying a factory: Tim Andree

And neither will the trend of setting up bespoke units to service clients work, says Andree, Executive Chairman, Dentsu Aegis Network & Executive Vice President, Member of The Board, Dentsu Inc

Priyanka Mehra Nov 4, 2014 9:02 AM

DDB Mudra West wins creative mandate for ICICI Lombard General Insurance

DDB Mudra West's Mumbai team will lead the account

exchange4media Staff Nov 4, 2014 8:37 AM

The world will not change if you don't take risks: Subbiah Arunan

Mangalyaan's Project Director shared the guiding philosophy behind the successful mission at O&M's Envies awards

Collin Furtado Nov 4, 2014 8:12 AM

LG increases marketing spends by 25 per cent, aims 30 per cent annual growth

While TVs and refrigerators have been top sellers for the brand, mobiles have been doing well with Indian consumers keen to pick up new technologies

Ankur Singh Nov 4, 2014 8:08 AM

Epic reveals first look of Dariba Diaries

Set in 19th century Delhi, the series is about Mirza Jaan Nawaz and his quest for justice at a time without forensics

exchange4media Staff Nov 4, 2014 8:04 AM

Broadcasters' ad revenues up by 20-25 per cent this festive season

Despite the confusion over digitisation and ad caps, e-commerce players gave a boost to the TV industry, which also benefitted from the Lok Sabha elections

Abid Hasan & Collin Furtado Nov 4, 2014 8:01 AM

Sony Six bags telecast rights for South African RAM SLAM T20

The league will feature not only the entire South African national squad but also global cricketing superstars Chris Gayle, Dwayne Bravo, Andre Russell and Kieron Pollard

exchange4media Staff Nov 4, 2014 7:57 AM

Deborah Smith, President & CEO, Council on Competitiveness

India now has global enterprises and multinationals. They are evolving and they are good at research and development. I am not worried about the big global enterprises I am worried about medium sizes enterprises. They are the ones who face challenges and competition. They can’t make things in a 19th century environment. They need to enhance and be able to compete.

exchange4media Staff Nov 4, 2014 12:00 AM