Dettol NDTV Banega Swachh India raises funds for a cleaner and healthier nation
Over Rs 281 crores was raised by the 'Dettol NDTV Banega Swachh India' campaign
Date-wise News
The Hits of 2014 ; Pressing the right buttons and pushing the envelope
We take a look at the campaigns that struck gold with the classes and masses alike
Flashback 2014: How many billions do you have?
The most significant happening in 2014 has been the emergence of the billionaire entrepreneur with VCs beating a path to his front doors, says Ramanujam Sridhar, Founder and CEO, brand-comm
Flashback 2014: It was a year of disruption and the trend will continue
2014 will be remembered as a year where the individual overshadowed the idea, says Devarajan Duraibabu, COO, Disha Communications
Flashback 2014: BCCL chiefs speak on the lukewarm year for TOI
BCCL's Ravi Dhariwal and Arunabh Das Sharma on the glad and not-so-glad tidings in year 2014
Advertising has looked fairly good this year: Neeraj Vyas
Neeraj Vyas, SVP & Business Head, Sony Max & Sony MIX talks about positive growth in advertising this year, digitisation woes, spiralling costs, disproportionate ad and distribution revenues and the road so far for MAX 2
Flashback 2014: A roller-coaster ride for the TV industry
Digitisation, 10+2 ad cap, distribution aggregators, Star RIO and BARC; we take a look at the most significant developments of 2014 and the contentious issues that plague the TV industry
Guest Column: Advertising and media hallmarks of 2014: Madhukar Sabnavis
Madhukar Sabnavis, Vice Chairman, O&M India comments on the BJP campaign, sporting leagues, e-commerce explosion, and other defining moments of 2014
Positive sentiment galore on social media around GOSF
Overall positive sentiment about the event was much higher than last year and inclusive reach could have been as high as 8 billion
Sudhanshu Vats, Group CEO, Viacom18
M&E is such a dynamic industry. What keeps me awake or worries me, is losing the ability to keep in touch with the consumer, because the viewer or the consumer is evolving so rapidly. As an organization, the day we stop connecting, we have a problem. I keep reflecting, do we have the right culture, do we have the right people, do we have the right processes, do we have the right DNA in a manner of speaking which is more enterprising, so that we are constantly in touch, so that we are able to move with them if not a little ahead of them? Are we managing to stay with the curve?