Sunil Gautam, Jaideep Shergill launch Pitchfork Partners
The strategy consulting firm promises to partner, advise and offer solutions for marketing and communication needs
Date-wise News
RAM ratings week 52: Radio City maintains lead in Mumbai and Bangalore
As per data sourced from RAM subscribers for Week 52 (December 14-20) Radio City retains top position in Mumbai and Bangalore, while Fever FM and Radio Mirchi continue leading in Delhi and Kolkata respectively
Deepak Lamba to head Worldwide Media as CEO
Deepak Lamba, President at Bennett, Coleman and Co., will be replacing Tarun Rai who was the CEO of WWM since 2008
Worldwide Media will continue on its high growth trajectory: Tarun Rai
Tarun Rai will be moving on as CEO from Worldwide Media after a seven-year stint. Deepak Lamba, President at Bennett, Coleman and Co. Ltd. (Times Group) will be taking additional responsibility of heading Worldwide Media (WWM) as the CEO
Volkswagen announces appointment of Kamal Basu as Marketing Head
His appointment is effective from January 1, 2015. He is expected to play a key role in further developing the strengths of the Volkswagen brand in India
Digital and social assets to drive brand valuation in 2015, says Group M report
GroupM ESP has released top 10 trends of entertainment and sports marketing for the year 2015. The report says 2015 is a significant year of change in the sports and entertainment industry
ZenithOptimedia Group appoints Saswati Sinha as talent head for partnering business growth
Based out of Gurgaon, she will be taking charge of ZenithOptimedia Group's pan India operations including ZenithOptimedia, Performics, Resultirx, Newcast and Ninah
Star Utsav unveils its refreshed logo
With the advent of 2015, STAR India brings to you a refreshed look of Star Utsav
ADFEST confirms its Jury Presidents for 2015
"We have put together an all-star cast of Jury Presidents this year, who collectively influence some of the most innovative brands and agencies operating in the world today," says Jimmy Lam, President of ADFEST
The first five years were very tough for Vh1: Ferzad Palia
Vh1 completed a decade in India this year. Ferzad Palia, EVP & Business Head, English Entertainment, Viacom18, traces the channel’s journey, recalls the challenges it endured and where it stands today
Print Trends 2015: Higher ad revenues from regional print, smarter storytelling on the cards
Print sector sets eyes on ad revenues from non- metros, expansion into new media and higher creativity in print ads in 2015
TDI strengthens its position with 73 DMRC stations
With the winning of the latest tender, TDI has exclusive advertising rights over a total of 73 stations now
HUL uses Mumbai Metro for Brown & Polson re-launch
HUL re-launched the Brown & Polson custard powder brand with a digital OOH campaign focusing on the Mumbai Metro
Guest Column: Integrated solutions will boost growth in PR industry: Jaideep Shergill
Jaideep Shergill, Co-Founder, Pitchfork Partners on trends that can become a reality for PR industry in 2015
Digital Trends 2015: India gears up for digital metamorphosis
With increased digital spends and brands acknowledging the potential of digital in making or breaking a brand, 2015 is posed with the challenge of channelizing technology and enormous data into the right direction