Date-wise News
The theme of this year's Congress is 'Magazines 2X: Engage, Connect, Work'
exchange4media Staff Feb 23, 2015 9:23 AM
Piyush Goyal, Minister of State with Independent Charge for Power, Coal and New & Renewable Energy, calls upon media & advertising industry to come up with holistic project plan to maximise effectiveness of government ad spends at PMMAO 2015
exchange4media Staff Feb 23, 2015 9:17 AM
Madison's Sam Balsara, Piyush Goyal, Minister of State with Independent Charge for Power, Coal and New & Renewable Energy, DB Group's Girish Aggarwal, Colors’ Raj Nayak, Star’s Sanjay Gupta and Times Group’s Arunabh Das Sharma on how political parties and the govt could make better use of advertising opportunities on an ongoing basis with help from professional agencies
Abhinn Shreshtha Feb 23, 2015 8:59 AM
DDB MudraMax installed manual scoreboards in Jammu & Kashmir, New Delhi in India and Lahore, Karachi in Pakistan. While spectators thought these were normal run-of-the-mill scoreboards which kept on-lookers updated with the status of the match, they were caught off guard as the numbers didn't tally
exchange4media Staff Feb 23, 2015 8:43 AM
We take a look at how Colors Stardust Awards, Filmfare Awards, Life OK Screen Awards and Star Guild Awards fared in terms of ratings
Collin Furtado Feb 23, 2015 8:32 AM
Barring a few, a majority of regional GECs witness ratings dip
exchange4media Staff Feb 23, 2015 8:17 AM
Ambareesh Murty, Co-Founder and CEO, Pepperfry.com, shared his thoughts on the lessons for advertising that can be learnt from new age companies at the Pitch Madison Media Advertising Outlook 2015
Aliefya Vahanvaty Feb 23, 2015 8:15 AM
On the occasion of the launch of the Pitch Madison Advertising Outlook 2015, a panel comprising Times Group's Arunabh Das Sharma, Madison Media Ultra's Karthik Lakshminarayan, Zee's Ashish Sehgal, Selvel One's Noomi Mehta, ITC's G.K. Suresh, Pidilite’s Vivek Sharma discuss how the advertising industry could change for the better
Abhinn Shreshtha Feb 23, 2015 8:05 AM
Sanjay Behl, CEO, Raymond on the challenges faced by brand managers trying to communicate with the new set of consumers today, and the challenges thrown by campaigns of corporate brands vs house of brands
Collin Furtado Feb 23, 2015 8:03 AM
Rural superconsumers are emotionally and economically wanting to try out high ticket brands, observed Mathur, President, Nielsen India at PMMAO 2015
exchange4media Staff Feb 23, 2015 7:59 AM
