Date-wise News

He has previously worked at DDB Mudra, McCann Erickson, & Law & Kenneth (currently known as L&K Saatchi & Saatchi)

exchange4media Staff Feb 26, 2015 3:56 PM

Google has acquired a company called Toro, which helps developers promote their apps on Facebook. Terms of the deal have not been disclosed

exchange4media Staff Feb 26, 2015 3:27 PM

Facebook has announced the launch of Ads Manager app to help businesses manage their ad campaigns on-the-go through mobile devices. The company also announced it has reached more than 2 million active advertisers

exchange4media Staff Feb 26, 2015 3:08 PM

Cricket is a religion and it works well to spike your brand recall scores. We have been part of the previous World Cup and it worked wonderfully for us, says Subhrangshu Neogi, Director - Marketing & Brand, Religare Enterprises

Collin Furtado Feb 26, 2015 9:32 AM

The second day of the 9th edition of IMC ended on a high note with industry experts deliberating upon various issues and aspects of the magazine industry

exchange4media Staff Feb 26, 2015 9:26 AM

Rankings are compiled based on the winners of 87 effectiveness and strategy awards from around the world. Unilever was named No. 1 Advertiser of the Year, with two of their campaigns (both created by Lowe Lintas) making it to the top 5

exchange4media Staff Feb 26, 2015 9:10 AM

The win comes post a multi-agency pitch, which included the incumbent as well as other digital agencies

exchange4media Staff Feb 26, 2015 9:02 AM

Ahead of the Union Budget 2015, e-commerce players share their views on some of the more pressing needs of the industry, such as GST, tax clarifications and FDI

Abhinn Shreshtha Feb 26, 2015 8:58 AM

With this Union Budget, broadcasters hope for remedial measures that will strengthen M&E industry

Abid Hasan Feb 26, 2015 8:54 AM

An image tweeted by Reddit India from its official handle led to a sporty Twitter banter of sorts between the two brands

Ankur Singh Feb 26, 2015 8:42 AM

Zafar Rais, Founder and CEO of Mindshift Interactive, on why the government needs to keep its promise of the Make In India initiative while enhancing the education ecosystem, liberalize FDI in e-commerce and provide a stable digital infrastructure in the country

Zafar Rais Feb 26, 2015 8:36 AM

The content a brand produces needs to be relevant to real world events to enable brands to break through the clutter that exists online, says Kevin King, Global Practice Chair, Edelman Digital

exchange4media Staff Feb 26, 2015 8:29 AM