Date-wise News

ACC Cement executes innovative OOH campaign in Patna?blur=25

ACC cement bag cut-outs were illuminated using LED lights and rotated 360 degrees

exchange4media Staff Mar 7, 2015 10:15 AM

Raj Kundra launches home shopping channel Best Deal TV with Akshay Kumar?blur=25

The channel is positioned as the first celebrity-driven TV Commerce channel in India and is said to have inked endorsement deals with major A-list celebrities and top TV stars in the country

exchange4media Staff Mar 7, 2015 10:04 AM

Guest Column: 5 PR trend predictions for 2015?blur=25

No plan should be deployed without taking into account some crucial changes that are taking place in the social media and technology space, says Nitin Mantri, CEO, Avian Media

Nitin Mantri Mar 7, 2015 9:31 AM

Pepsi launches #LiveItAbhi campaign featuring Ranbir Kapoor and Virat Kohli?blur=25

The new Live It Abhi campaign aims to inspire young Indians to shake things up and leave a mark wherever they go

exchange4media Staff Mar 7, 2015 9:15 AM

Hill+Knowlton Strategies appoints Carolina James Bajaj as VP, West & Marketing Communications India Practice Lead?blur=25

She assumes the role previously held by Devasis Chattopadhyay. She will report to H+K President South Asia, Radhika Shapoorjee

exchange4media Staff Mar 7, 2015 9:13 AM

Ambba Kuthiala joins eYeka as MD, Asia Pacific?blur=25

eYeka is a creative crowd sourcing platform. Kuthiala, a former GM of Publicis Singapore had been leading large FMCG clients for the agency as Asia Business Director

exchange4media Staff Mar 7, 2015 9:12 AM

Media Agencies cancel TAM subscription with BARC commencement date on the horizon?blur=25

Industry sources confirm that four of the top media agencies have written to TAM to cancel subscription. This would be effective from March 31st

Priyanka Mehra Mar 7, 2015 7:49 AM