ACC Cement executes innovative OOH campaign in Patna
ACC cement bag cut-outs were illuminated using LED lights and rotated 360 degrees
ACC Cement has executed an outdoor campaign in Patna. ACC team at Patna got the revolving ACC Bags cutouts installed on one of the outdoor display sites. The two bags installed are of F2R & ACC Plus+. This is first of its kind innovation at Patna in Outdoor where the Bags cutout done in Back-lit and are rotating 360 degrees.
The entire mechanism has 6 motors (3 for each bag) connected through an Axle which has synchronized movement of the bags. The Bags are fabricated using imported acrylic and are illuminated using LED Lighting. LED Lighting was used considering its benefit for the environment and also as it was majorly required for spreading uniform lighting from inside, which would not have been possible using the conventional lights. For passing electricity to the LEDs installed inside the bag cutouts a circuit was made where the clips were arranged and attached in a set pattern to allow electric current to pass through.
Each bag cutout was fabricated and completed on ground and lifted and placed on the site using cranes and keeping all safety measures in place. Other than the Bags, the lettering has also been done in Imported Acrylic with LED Lighting.
The display is center of attraction not only at night but also during the day, when during the peak traffic hours the Bags are switched on using automatic timers, and are rotating.
