`Date-wise News`

Guest Column: Should your brand be on cricket? Navin Khemka

Clearly, World Cup and IPL are events no marketer can ignore. There are multiple options which can be evaluated and a cricket strategy delivered. Being on cricket is not only a big daddy's game in 2015, says Navin Khemka, Managing Partner, Maxus

Navin Khemka Mar 16, 2015 10:27 AM

The OOH sector needs self-regulation: Pushkar Jain

Outdoor industry owes a lot of its drawbacks to the exorbitant costs it brings along, as well as the inability of marketers to evaluate the campaign deliveries in a structured manner, says Pushkar Jain, Head (Brand Marketing), Tata Teleservices

Abhinn Shreshtha Mar 16, 2015 9:01 AM

Vodafone launches new campaign for M-Pesa

The campaign objective was to position M-Pesa as the new safe, instant & convenient way to transfer money

exchange4media Staff Mar 16, 2015 8:54 AM

Trendspotting: E-commerce players top social media engagement charts

Brands are increasingly becoming vulnerable to social media conversations that cannot be controlled. Where some brands are making headway in listening to conversations, and acting on them efficiently, others are still learning the tricks of the new trade

Ankur Singh Mar 16, 2015 8:35 AM

Guest Column: Should your brand be on cricket? Navin Khemka

Navin Khemka Mar 16, 2015 8:28 AM

OTT platforms to be key growth area for TV broadcasters

With OTT video subscribers expected to grow to 105 million by 2020, TV broadcasters are investing more in these platforms

Collin Furtado Mar 16, 2015 8:23 AM

E-commerce giants eye mobile advertising cos to fuel next level of growth

The likes of Flipkart and Snapdeal are snapping companies across the board. It isn't just e-retailers that are being bought but the new prime acquisition targets seem to be mobile ad tech firms

Abhinn Shreshtha Mar 16, 2015 8:18 AM