Date-wise News
#TwitterMeetsArnab: Arnab Goswami in conversation with Twitter CEO Dick Costolo
Suman Srivastava joins FCB Ulka as Chief Strategy Officer
Barbeque Nation gives its digital mandate to Isobar
Digital Vidya partners with Microsoft India to train its partners on Digital Marketing
Carat wins media duties of Garuda Polyflex Foods
Marketers eager for fresh IRS data
FICCI 2015: Are broadcasters innovating enough to stay 'glocally' relevant?
FICCI 2015: Building a transformative roadmap for the future of Indian broadcasting industry
FICCI 2015: Can profit sharing work between OTT & cable?
FICCI 2015: There is no room for anymore Star Plus-es or Zees: Harit Nagpal
M&E industry to grow at CAGR of 13.9%: FICCI-KPMG Report
Punit Goenka, MD & CEO, ZEEL
This is an industry-driven initiative with all the three stakeholders being a part of it and if they remain true to the commitment of getting BARC off the ground, I don’t see too much of an issue that should come up because all three stake-holders have actually put their money where their mouth is. It’s just been a pro-bono experience, so while the challenges of what it will take to implement BARC on the ground remain because of the sheer expanse of the market that will be covered, from an industry perspective it will be a welcome change and I think most people are looking forward to it.