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Punit Goenka, MD & CEO, ZEEL

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This is an industry-driven initiative with all the three stakeholders being a part of it and if they remain true to the commitment of getting BARC off the ground, I don’t see too much of an issue that should come up because all three stake-holders have actually put their money where their mouth is. It’s just been a pro-bono experience, so while the challenges of what it will take to implement BARC on the ground remain because of the sheer expanse of the market that will be covered, from an industry perspective it will be a welcome change and I think most people are looking forward to it.

e4m Desk Mar 26, 2015 12:00 AM