He will be responsible for leading ZEE's new initiatives which will showcase programming and content across multiple media platforms including TV, web, mobile and an on-demand streaming service
Channa takes over the role from Gerald Wittenberger, who returned to Europe at the end of 2014
The Patrika group International Concerned Communicator Award was given away at a ceremony in Mumbai on March 24, 2015
Infectious will be responsible for their positioning and communication requirements
Before joining Focus TV, Jasoria was Vice President of Jindal Steel & Power
Star Sports' unreleased ‘Mauka Mauka’ video which was made in anticipation that the World Cup finals will be played between India and New Zealand was leaked and is trending on social media sites
In a meeting for stakeholders representing all leading broadcasters, media agencies, and advertisers, BARC showcased actual ratings data. Although the data shown to the gathering of senior industry leaders was household data, individual data is slated to be rolled out by the end of the month
Almost all of on-ground sponsorship inventory has been filled with just a day prior to the tournament. While most brands from previous seasons have continued their sponsorship, many new brands have also hopped on board
The Indian Outdoor Advertising Association (IOAA) has appointed US-based Olympic Media Consultancy to carry out a nation-wide research to see how an audience measurement
The campaign goal is to educate consumers that cockroaches spread diseases hence the need to eliminate them. Each Dabba will carry a message tag and consumers of Dabbas will get an opportunity to participate in a contest
In 2015, subscription revenues are expected to grow to Rs 90 billion, predicts FICCI-KPMG Indian Media and Entertainment Industry Report 2015
Infectious will be responsible for their positioning and communication requirements
While TAM CEO LV Krishnan says there is place for multiple players in the market, BARC CEO Partho Dasgupta says there can only be one currency