AMNET will provide real-time insights through digital technology and Big Data gathering to help understand the consumers' on-line behaviour. Salil Shanker will handle the operational aspects of AMNET India as Business Head
Neha Poonia, Pallavi Basu, Kajori Sen and Parikshit Luthra will have multiple and fast-paced segments that will be presented in a crisp and clean format
Mark Challinor, who is the MD of UK-based Media Futures Ltd, was elected president for a two-year term. Also, retiring from the INMA Board of Directors is Ravi Dhariwal, CEO of Bennett, Coleman & Company Ltd
This is for the second time in a fortnight that FM Jaitley has hosted a gathering of media personalities. The guest list this time included names like Deepak Chaurasia, Alok Mehta, Rahul Joshi, Harish Gupta, Radhika Ramaseshan, Sachidanand Murthy, Sanjay Pugalia and Bharat Agarwal
He will report into Hindustan’s Editor-In-Chief Shashi Shekhar
Though the magnitude of drop was just about 1% this week; the genre viewership is down 13% if compared with week 14
Sectors that will see a growth in FY2016 include industries like automobiles, BFSI, Chemicals, FMCG, Energy, Healthcare, IT, Infrastructure, Pharmaceuticals, Retail and Telecom, according a report by Accenture
Just as brands take the opportunity to connect with consumers on Mother’s Day, TV channels are not far behind
As brands ride the Mother’s Day wave through promotions, Amazon, Archies, Samsung, Maggi, Little Kangaroos & others launched short online videos
This past weekend, Myntra shot a mailer to all its consumers announcing the final date of the major leap. The fashion e-commerce store confirmed May 15 as the D-Day
Despite high ad spends, brand recall for certain brands has been low. We find out if ROI is the only factor that drives ad spends on IPL…
Alex Leikikh, previously Mullen’s CEO, has been named Worldwide CEO of the new Mullen Lowe Group. Michael Wall, the Lowe and Partners CEO, has decided to leave the company after a brief transitional period