Date-wise News
Zomato's Deepinder Goyal wins 'Mobile Person of the Year Award'
exchange4media Staff Sep 10, 2015 9:59 PM
Star Plus rose to the top once again in Week 35 (August 29 – September 04, 2015) of the BARC ratings despite a decline in its ratings. Colors and Zee also witnessed large decline in their ratings
exchange4media Staff Sep 10, 2015 6:15 PM
Srinivasan K. Swamy, Chairman and Managing Director, R.K. Swamy BBDO was elected Vice-Chairman; and Shashi Sinha, CEO, IPG Mediabrands was re-appointed as Honorary Treasurer
exchange4media Staff Sep 10, 2015 6:08 PM
Most recently, Dhoreliya was the CEO and co-founder of TelevisionPost.com. He takes up his new role with backing of over a decade of experience in content development, content management and channel distribution for media and entertainment companies
exchange4media Staff Sep 10, 2015 6:00 PM
Enormous won the account after a multi-agency pitch and will be working on a 360 degree advertising campaign which will focus key markets across the country
exchange4media Staff Sep 10, 2015 5:45 PM
ABC has formally announced taking up digital measurement. As Chairman of ABC, Shashi Sinha, CEO of IPG Mediabrands, is tasked with implementing the project
exchange4media Staff Sep 10, 2015 4:03 PM
He makes the move from Live India where he held the post of Editor, Investigation and Special Programming
Abhishek Mehrotra Sep 10, 2015 3:48 PM
Gurnani has over 18 years of work experience in the fields of media, brand management and marketing, having worked with agencies like Mindshare and MEC
exchange4media Staff Sep 10, 2015 3:47 PM
Prior to joining American Swan, Thakur was the CEO for Zokudo.com – an e-gifting platform for luxury brands where he led the organization and managed all functional aspects of the business
exchange4media Staff Sep 10, 2015 3:13 PM
The web series is exclusive to Sony LIV digital platform is supported by a 360 degree marketing campaign with video blogs and social connect with the protagonists
exchange4media Staff Sep 10, 2015 2:03 PM
exchange4media’s mobile advertising report 2015 estimates that ad spends will increase 60 per cent in 2015 to reach Rs 720 crore with some experts expecting this number to double in 2016
Abhinn Shreshtha Sep 10, 2015 2:01 PM
MK Anand, MD & CEO, Times Network, is all set to launch the real-estate channel Property Now at the ongoing Big 5 Construct India 2015 today
exchange4media Staff Sep 10, 2015 12:59 PM
The new updates aim to make it easier for people to find what they’re looking for on a mobile device and to help businesses more easily display and configure the information they most want to get in front of their customers
exchange4media Staff Sep 10, 2015 12:22 PM
He will be advising the VC firm and portfolio entrepreneurs on business growth, global expansion, team building and leadership. He will also be a special invitee, on selective basis, in portfolio company board meetings on strategic matters
exchange4media Staff Sep 10, 2015 11:42 AM
The channel has rolled out a 360 degree marketing plan with extensive campaigning on its digital and on-ground platforms. The campaign is being promoted on other network channels of Viacom 18 including Vh1, Colors Infinity and MTV
exchange4media Staff Sep 10, 2015 11:35 AM
Sinha previously worked as the Deputy Editor of The Hindu Business Line since July 2011
Abhishek Mehrotra Sep 10, 2015 10:51 AM
The division of Paramount Pictures has added two executives to its TV Licensing team and promoted one in the Asia Pacific and Sub Saharan Africa territories
exchange4media Staff Sep 10, 2015 10:35 AM
Earlier Helios was managing revenue monetisation for FoodFood, but now exclusively will manage revenue for Living Foodz in the food and lifestyle space
exchange4media Staff Sep 10, 2015 9:49 AM
At the inaugural edition of Maddies Awards, Mindshare won the 'Agency of the Year' award along with 13 awards which included 3 Gold metals. Prasanth Kumar, CEO, South Asia, Mindshare speaks on the wins
exchange4media Staff Sep 10, 2015 9:43 AM
At the inaugural edition of Maddies Awards, Mindshare won the 'Agency of the Year' award along with 13 awards which included 3 Gold metals. Prasanth Kumar, CEO, South Asia, Mindshare speaks on the wins
exchange4media Staff Sep 10, 2015 9:00 AM
The account win comes on the back of a multi-agency pitch that took place a few months ago; the incumbent agency on the account is Allied Media
Priyanka Mehra Sep 10, 2015 8:47 AM
Prior to joining Zopper, Singh was associated with Domino’s Pizza India as a Senior Vice President – Marketing, E-commerce, New Product Development and PR
exchange4media Staff Sep 10, 2015 8:36 AM
Earlier Helios was managing revenue monetisation for FoodFood, but now exclusively will manage revenue for Living Foodz in the food and lifestyle space
exchange4media Staff Sep 10, 2015 8:26 AM
The total value of India’s strongest brands has risen by a third (33%) over the last year. Brands in the financial sector (+49% growth) made the largest contribution to the overall increase in value. Home and personal care brands achieved a combined increase of 32%...
exchange4media Staff Sep 10, 2015 8:13 AM
Saurabh Kochhar, CEO India and CBO Global of Foodpanda India gave the Special Address at Maddies Awards, during which he spoke about the need for mobile marketing to become more personalised without infringing on a customer’s privacy
exchange4media Staff Sep 10, 2015 8:02 AM
At Maddies Awards, Venkatesan, MD, Mondelez India Foods, who was also Jury Chair, points out the difference between buzz creation and changing consumer mentality, as he says , "Sometimes in new age marketing we get so caught up in the idea and the activity, that we lose the core"
exchange4media Staff Sep 10, 2015 7:54 AM
Mobile ad spends are expected to grow at 40-50 per cent in 2015. Considering mobile ad spends at Rs 450 crore in 2014, ad spends should be around Rs 675 crore in 2015 (taking a 50 per cent CAGR), according to report unveiled at Maddies Awards yesterday
Abhinn Shreshtha Sep 10, 2015 7:53 AM
