The ad conceptualised by O&M highlights the story of a small town mother-in-law and daughter-law and how together they have fun, by setting their inhibitions aside
According to media reports, when latest trends poured in these channels held back their projections, one even clarifying that figures were being re-checked
Effie Worldwide and World Economic Forum continue global expansion of the award celebrating effective marketing efforts that are shifting consumer behavior towards environmental sustainability
e-commerce has driven radio ad revenues in Q2’15, said radio operators we spoke with an estimated 10-15 per cent increase in this quarter over the Q1
Star Plus records highest growth in the genre by airing Bajrangi Bhaijaan coupled with highpoint in Ye Hai Mohabbatein
Trends across last 4 years suggest that the Hindi GEC genre takes a plunge to the extent of 15% in viewership on the day of Laxmi Poojan, On the other hand, it is observed that Hindi Movies, Hindi News, Music & Kids Genres witness viewership growth on Laxmi Poojan
Big FM leads in Mumbai in Week 43 while Fever FM and Radio Mirchi lead in Delhi and Kolkata respectively. Radio City leads in Bangalore
Election results are one of the most anticipated events, and hence draw one the highest viewership on television. We took a look at some of the brands that advertised on the news channels during the counting day