Prabal Pratap Singh rejoins IBN7 as Consulting Editor
This is his second innings with IBN7. He has earlier been associated with organisations like Aaj Tak, Live India and Eenadu
Date-wise News
Goldmine Advertising wins LIC Mutual Fund's creative duties
As per the mandate, the agency would be responsible for LIC Mutual Fund’s media planning, ATL, BTL and Digital activities
BARC Ratings: Star Plus replaces Colors to acquire No.1 spot in urban markets, Sony Pal leads rural viewership
In the urban Hindi Speaking Markets, Star Plus acquired No.1 spot pushing Colors to the second spot in week. Zee TV remained at No.3. As far as the rural viewership is concerned, Sony Pal replaced Zee Anmol to be the most watched channel followed by Star Utsav at No.2. Zee Anmol slipped to the third spot
Suraj Pombra joins Publicis as Executive Vice President
Publicis announced the appointment of SurajPombra as Executive Vice President for the Publicis Capital Mumbai operations. In his new role role Pombra will oversee all operations of Publicis Capital in Mumbai, while reporting in to Hemant Misra CEO Publicis Capital
Facebook pulls plug on its ad exchange;seeks more control over ad inventory
The long rumored demise of Facebook Exchange, Facebook's ad exchange for buying desktop inventory on its platform will mean that brands and agencies will now need to work directly with Facebook to gain access to ad inventory
Social Kinnect to handle digital media duties for PNB Metlife
Social Kinnect won the mandate through a multi-agency pitch to bag PNB MetLife’s digital duties, which include social media management, creative campaigns and Search Engine Optimization
Banjara's campaign takes a strong stand against fairness products; breaks category clichés
Banjara’s, a herbal product brand based in South India, has recently launched a campaign titled ‘Be Fair to your loved ones, stop asking them to be FAIR’. With the help of the hashtag #proudofmycolour the brand is promoting their movement against colour biasness in India
E-tailers ad spend grows15-20x compared to brick-and-mortar retailers: Study
Ecommerce companies have spend Rs 300 crore on advertising during the festive season of October-December quarter, outspending brick and mortar retailers almost 15-20 times, says Onspon study
MullenLowe Lintas Group leads shortlists tally from India at APAC Tambuli Awards 2016
Of the 18 entries that were shortlisted from India, 16 of them belonged to MullenLowe Lintas Group, thereby putting up a superior show from India. The other two entries belonged to ‘#PlaywithOreo’ by Interface Communications and ‘Nestle: Now Everyone Can Breastfeed a Child’ by McCann Worldgroup
Tamil news channels attract 71 million viewers on election results day
With a tussle for maximum votes and viewership alike, the Assembly Elections 2016 have ushered in massive audiences for regional TV news channels
Delayed joining offers to IIM grads, high profile exits & devaluation add to Flipkart's woes
After witnessing high profile exits and devaluation, now the ecommerce giant is in the midst of another crisis after it deferred the joining of campus recruits from top notch B-schools
IPL 9: KKR vs RCB attracts 23 mn impressions in week 6
The match between Kolkata Knight Riders and Royal Challengers Bangalore recorded maximum viewership for the second time in the tournament
ASCI upholds complaints against Amazon, Patanjali, Snapdeal & Kalyan Jewellers among others
ASCI’s Consumer Complaints Council (CCC) upheld complaints against 90 out of 156 advertisements. Out of 90 advertisements against which complaints were upheld, 32 belonged to the Education category, 30 in the Healthcare & Personal Care category, followed by 10 in the Food & Beverages category and 18 advertisements from other categories