Bajaj Auto’s Avenger, the largest selling cruiser brand in India is celebrating Social Media day today with a thought-provoking video campaign
Kartikeya Sharma of iTV network doesn’t play by the book. In a chat with Noor Fathima Warsia, he shares how he likes to seize a growth opportunity no matter how crazy and create a robust business with full conviction
The agency won the account following a multi-agency pitch that was carried out over a period of 6 months
After being at No.1 for a week, Colors was replaced by Star Plus to be the top Hindi GEC in the urban market whereas, Colors slipped to the second spot. Sony Entertainment Television replaced Sony SAB to acquire the fifth spot. In the rural markets, Star Utsav continued to be the most watched Hindi GEC. Sony Pal replaced Zee Anmol to acquire the second spot. Also, Star Plus replaced Colors to acquire the sixth spot
Meru will use these funds to further strengthen its foothold in the Indian market with a focus on providing quality service based on a sustainable business model
In an exclusive chat, Ashish Bagga, CEO, India Today reveals the challenge behind executing this campaign, how it has helped in reinforcing Aaj Tak’s brand image and more.....
Though most corporates have been following a strict code of conduct set out by the regulatory bodies for the smooth functioning of the corporate system. However, there have often been instances when the corporate code of conduct gets breached and core values compromised in an attempt to chase profits at all costs
Publicis Media today unveiled structure and leadership appointments for its organisation, as announced by Anupriya Acharya, CEO, Publicis Media, India
Santosh Padhi, Chief Creative Officer and Co-founder at Taproot Dentsu shares his observations from Cannes this year, he urges fellow creatives to get into that elusive 10% of metals winning Golds and Grand Prixs and stretch themselves to go beyond the brief to achieve excellence
Manwani also spoke about how digitisation is changing dramatically what consumers watch and where consumers buy
The recently aired Modi-Arnab interview turned Twitter into a platform of entertainment and an arena of unbridled criticism, with people choosing either side to tweet and keep the conversations going
Being his first interview with any private news channel post coming to power in 2014, Modi’s decision to choose Times Now for this exclusive one-on-one had the nation glued to the show, and that included ideologically diverse group of journalists belonging to an eclectic mix of political affiliations, who quickly went about praising, criticising, and even mocking both the guest and the host