Authors

Santosh Padhi, Chief Creative Officer and Co-founder at Taproot Dentsu shares his observations from Cannes this year, he urges fellow creatives to get into that elusive 10% of metals winning Golds and Grand Prixs and stretch themselves to go beyond the brief to achieve excellence

Santosh Padhi Jul 1, 2016 8:14 AM

Santosh Padhi, Founder and Chief Creative Officer, Taproot lists down 6 trends that will drive vital transformation in 2015

Santosh Padhi Jan 12, 2015 7:57 AM

She is cooler, sexier and does everything in style; she is in the driver's seat today. The Chief Creative Officer & Co-Founder of Taproot India exalts Indian women in their modern avatar

Santosh Padhi Mar 24, 2014 9:18 AM

She is cooler, sexier and does everything in style; she is in the driver's seat today. The Chief Creative Officer & Co-Founder of Taproot India exalts Indian women in their modern avatar

Santosh Padhi Mar 24, 2014 7:11 AM

The CCO & Co-founder of Taproot India laments the fact that despite India's rich art culture, agencies have failed to blend it in modern communication and design

Santosh Padhi Jan 15, 2014 7:58 AM

Today the practice of nurturing young talent has slowed down drastically; the act of giving has been put on the back burner, says Santosh Padhi of Taproot India

Santosh Padhi Apr 4, 2013 9:27 PM

Today the practice of nurturing young talent has slowed down drastically; the act of giving has been put on the back burner, says Santosh Padhi of Taproot India

Santosh Padhi Apr 4, 2013 9:24 PM

For Santosh Padhi, Taproot India, advertising is a lot like cricket – both fields rely heavily on talent, have lots of fame and pots of money.

Santosh Padhi Nov 30, 2011 8:03 PM