July 25 will also see the brand change of ‘Star Suvarna Plus’ – the Kannada movie channel of Star Network. This channel is a unique combination of Movies and Sports. The channel will continue to showcase national level sporting events like Star Sports Pro Kabbadi League in Kannada
The show is the story of Lord Shiva and will describe his mysteries and miracles. The show is made with International standard production values and International graphics. The show airs at 07:30 PM Monday to Friday from July 25 onwards on Star Suvarna
Fair and Handsome Fairness Cream’s association with Kabali would be supported by a 360 degree integrated co-branded communication through an assorted mix of television, print and digital channels, along with Retail and special E-commerce campaigns
The agency has won the creative duties following an aggressive multi-agency pitch
The program aims at encouraging men and women to ‘Take a pledge’, to inspire women to make their own investment decisions
Videocon d2h Ltd replaces its existing solution with NICE, reducing total cost of ownership and simplifying system management
Gera Developments’ first TVC campaign aims to capture the essence of the brand’s philosophy with an unconventional method of telling their ‘OUTDO’ story
JCDecaux has the exclusive advertising rights for the Chennai Metro Rail Limited’s (CMRL) rolling stocks (trains). These include exclusive external wraps, internal train branding as well as a combination of both. The contract is for a period of 10 years and will include all the proposed 32 stations and 42 trains of the Chennai Metro Project where-in each train comprises four car coaches
Srinandan Sundaram, currently Vice President, Skin Care, will take over from Punit as the Executive Director, Sales & Customer Development, and will join the HUL Management Committee
Teno, the school communication app, in creative association with Scarecrow Communications expressed their gratitude towards teachers and payed them their due respect with a special prayer solely dedicated to the teachers
A candid Iyer shares his views on correcting the perception about Lowe just being a TV agency, why the move from NCD to CCO was not a dramatic one, what prompts ‘Ghar wapasi’ at Lowe, why he thinks there is a lot of ‘gas’ around ‘digital’ and more …………
Terry will start his new assignment with IPG Mediabrands at the end of 2016, and will partner with Reg Davidson, who was named CFO of Mediabrands Asia Pacific earlier this year. Davidson is formerly CFO of IPG Mediabrands Australia
During the quarter, against the backdrop of a challenging environment where market growth further slowed down in both volume and value terms, the business continued to track ahead of market with sustained margin improvement.
The responses from the survey indicate that digital marketing spends are about one-third of the total marketing spends. The results here are considerably different from the IAMAI – IMRB International Report which pegs the digital spends at 12% of the total marketing spends
A new report on viewability of video ads released by Google shows that India still lags behind countries like Japan , Australia, South Korea and others when it comes to viewability.
Josep Monserrat,CEO, Kantar Worldpanel and K. Ramakrishnan, Country Head, Kantar Wold Panel, India, share their thoughts on the FMCG sector and the major trends being seen in consumer behaviour and decision making.
The drivers -- distilled from the expert opinions of top food industry communications experts inside and outside the firm -- are supported by secondary research.