An alumnus of Delhi University, Ahluwalia began his career with The Times of India, Delhi in 1994 before shifting to Zee where he served for 19 years
This year, Oxigen has planned the campaign with the New Zealand Cricket Team Black Caps who will now be called as Oxigen Black Caps for their India tour, playing test and one day series
The campaign, along with the music video of the peppy soundtrack aims to establish the Fire range by Micromax as the ideal fit for music lovers with its compelling audio centric features like Auro 3D sound technology and front firing speakers
Star Movies Select HD will air ‘Southpaw’ exclusively on September 17 at 9 pm. It is the story of ‘Billy Hope’, starring Jake Gyllenhaal and acclaimed director Antoine Fuqua – Southpaw
An updated content policy that seems to more stringently blacklists videos deemed ad-unfriendly has brought the popular video platform in the crosshairs of many content creators. However, impact in India remains vague
Businesses can now use Facebook’s new feature in the Lookalike Audiences tool to reach customers in new countries who are similar to their existing ones. They can do this by uploading a list of existing customers or high-potential leads
South China Morning Post raised questions pertaining to media gagging during Kashmir unrest and silencing of journalists critical of Prime Minister Narendra Modi
In a quick chat, Srinivasan K Swamy, Chairman & Managing Director, RK Swamy spoke of his plan of action as Chairman of the Board of The Advertising Standards Council of India, the current challenges in his new role and more...
Shah’s last stint was with FCB Ulka, where he spent close to 14 years with the agency
Nipun J. Mahajan has been appointed as the new Head of Sales & Network Development
Bhagat will be based in Bengaluru and will support all FCB Ulka’s South offices. Prior to this Bhagat was with JWT Mumbai as Vice President and Creative Head
The business newspaper from HT Media is best known for long-form journalism
The campaign is being launched by Taproot Dentsu and Carat Media and is led by an inspiring film featuring marathon runner Major DP Singh, India’s first blade runner with Kabir Bedi lending his voice for the cause
The new brand identity repositions Snapdeal as the platform that believes in the potential and dreams of its consumers and partners them in their journey to a better life
The platform will comprise a distinctive mix of events, grassroots activism, media campaigning and online activation, to catalyse India’s journey towards achieving the Global Goals for Sustainable Development, and to bring about the end of extreme poverty
The Group even expressed their interest to enter Pakistan and Afghanistan markets with its FMCG products
With the promise of free voice calling, free national roaming, better bandwidth and data at fraction of the cost of incumbents, Reliance Jio made headlines in the telecom network.
Nina Elavia Jaipuria gives us more insight on the brand associations and network’s ambitious marketing plans for ‘Motu Patlu King of Kings’ and tells us why have they decided not to have brand integrations in the movie