Ranveer Singh now endorses Thums Up
The campaign has been conceptualised by team Leo Burnett, led by NCD Sachin Das Burma and directed by acclaimed Hollywood Director Simon West
Date-wise News
Mamta Banerjee govt files FIR against Zee News editor Sudhir Chaudhary
According to Sudhir Chaudhary, Senior Editor at Zee News, the FIR, which includes some non bailable sections was filed against Chaudhary as well as a Zee News reporter and a cameraperson for covering the Dhulagarh riots in West Bengal.
Del Monte launches new social media campaign
This Christmas, Del Monte inspires sweet lovers to create delicious desserts with #SweetEscapades
Housing.com and Tata Housing sign strategic, first-of-its-kind deal
The deal to build exclusive, end-to-end marketing platform is the third partnership between Housing.com and Tata Housing
Gaana can now be accessed in 9 Indian languages
The app will now be accessible in Hindi, Tamil, Telugu, Kannada, Malayalam, Marathi, Bengali, Punjabi, and Bhojpuri
Ola launches #PeekeMatChala campaign
The campaign is in line with their continued efforts against drunken driving
NowFloats announces new senior management hires
Lohar will be managing end to end business lifecycle from sales, customer support, ops, renewal and operations while Goyal will be in charge of growth hacking and Digital Desh program
Rewind 2016: Increased ad spends & bang-on marketing strategies help Chinese handset makers gain market share
From getting celebrities as their brand ambassadors, associating with big ticket events & allocating huge marketing spends, Chinese handset manufacturers ruled the roost this year
Delhi HC grants EEMA court stay against unregistered music licensing bodies
EEMA’s battle is against exploitation by the unregistered copyright societies, which charge ‘royalty’ for music played out at events
Sandeep Tomar joins ZOPO as National Business Manager
Sandeep Tomar brings with him 12 years of rich experience in the telecom industry and is credited with developing unique business models for many successful brands.
Guest Column: FY16 a great year from revenue perspective; radio grew 14%: Prashant Panday, ENIL
As the year 2016 comes to an end, Prashant Panday, MD & CEO, Radio Mirchi shares the key highlights and trends that fuelled the growth of the FM radio industry
Bitcoins usage catches up as consumers seek ways to wade cash crunch
Bitcoin start-ups in India witness spike in user registrations post demonetisation
Despite demonetisation blues, Bollywood refuses to cut on marketing spends
While the recently released movie Dangal is wrestling to defeat the demonetisation blues in Bollywood, the good news is that filmmakers are not compromising on their marketing spends despite the cash crunch.
I don't have the liberty to change my targets: Sandep Amar, CEO, Express Digital
Amar claims that Express has registered 100% growth both in terms of revenues and traffic.