Authors
Venkata Susmita Biswas
Samsung is shunning ads focussed on features to tell stories about the people it serves in India
Venkata Susmita Biswas Sep 20, 2017 7:48 AM
Snackable content has many takers and can successfully engage with viewers, but the question the industry is trying to answer is whether branded content is well-poised to solve strategic business problems
Venkata Susmita Biswas Sep 11, 2017 7:37 AM
The Executive Creative Director at Law & Kenneth Saatchi & Saatchi moonlights as a theatre artist and his 8-year-old daughter has taken after him already
Venkata Susmita Biswas Sep 9, 2017 8:13 AM
The ad features Akshay Kumar, the brand ambassador for Lever Ayush
Venkata Susmita Biswas Sep 7, 2017 8:37 AM
Over the last two years Amazon.in has doubled the number of third-party product launches and hopes to once again double the number of brands in 2017
Venkata Susmita Biswas Sep 4, 2017 7:50 AM
The CEO and MD of Law & Kenneth Saatchi & Saatchi talks shop on his appointment to the Saatchi & Saatchi Global Leadership Team, winning awards at Cannes and more
Venkata Susmita Biswas Aug 31, 2017 7:53 AM
Bisleri is investing Rs 50-60 lakh on introducing bottles with dual-language labels across the country
Venkata Susmita Biswas Aug 29, 2017 2:05 PM
BankBazaar has increased its marketing spends on digital by 15–20%
Venkata Susmita Biswas Aug 28, 2017 7:55 AM
Ad man Jignesh Maniar’s agency will now create engaging video content for brands
Venkata Susmita Biswas Aug 23, 2017 7:40 AM
They have all been the ? ?face? ?of? ?their respective? ?brands, with Steve Ballmer and Baba Ramdev predecessing Abhinav Kumar, the Trivago Guy
Venkata Susmita Biswas Aug 22, 2017 7:40 AM
Independence Day campaigns, this year, reminded us about the true nature of independence and patriotism
Venkata Susmita Biswas Aug 16, 2017 8:32 AM
DAN Indonesia's last acquisition of Indonesian independent ad media group Dwi Sapta has made them the number two agency in Indonesia. Harris Thajeb talks about his goals for 2020 and the digital way forward
Venkata Susmita Biswas Aug 16, 2017 7:31 AM
The marketing campaign for the new product is led by a TVC conceptualised by DDB Mudra North
Venkata Susmita Biswas Aug 11, 2017 8:06 AM
Conceptualised by Taproot Dentsu, the TVC tries to tell customers to think of Uber as their own personal car. Experts think it is an opportunity lost and could have easily been any cab-hailing service’s motto.
Venkata Susmita Biswas Aug 10, 2017 7:42 AM
Industry insiders speculate that the FMCG disruptor’s intensive marketing initiatives will result in an increase in ad spends
Venkata Susmita Biswas Aug 9, 2017 7:54 AM
One of the marketing initiatives by FreshMenu.com includes a recently launched magazine produced in partnership with DontBeContent
Venkata Susmita Biswas Aug 7, 2017 8:02 AM
Two brands, Vivel and Hamam have both cashed in on the women empowerment sentiment to create a refreshing brand communication
Venkata Susmita Biswas Aug 4, 2017 7:50 AM
The company that began with two people is now 53 members strong and expects to triple itself this year to reach the $3 million mark
Venkata Susmita Biswas Aug 2, 2017 8:15 AM
As July draws to a close, we take a look at how marketers reacted to the new tax regime
Venkata Susmita Biswas Aug 1, 2017 7:33 AM
Baskar Subramaniam, Co-founder, Amagi says that the technology works in real-time and inserts ads seamlessly within the content stream, rendering ad-blockers ineffective
Venkata Susmita Biswas Jul 27, 2017 7:46 AM
Parle Products has launched the second phase of its integrated brand campaign that will continue to champion its diverse range of confectionery
Venkata Susmita Biswas Jul 25, 2017 7:34 AM
International Advertising Association India Chapter (IAA) kicked off the week-long IAA CEOs Tour to Israel on July 23
Venkata Susmita Biswas Jul 24, 2017 8:05 AM
Vivek Bhargava, CEO, DAN Performance Group, is a national-level Table Tennis champion, has won a game of chess against Viswanathan Anand, and is learning stand-up comedy!
Venkata Susmita Biswas Jul 22, 2017 7:45 AM
Zirca Digital Solutions launched a native advertising management platform, ContentdB, on Wednesday
Venkata Susmita Biswas Jul 20, 2017 8:10 AM
We speak to Avisha Goswamy, VP - Sales and Alliances on how a niche segment website became a universal platform
Venkata Susmita Biswas Jul 14, 2017 7:45 AM
The decision of the national carrier to not serve non-vegetarian meals to its Economy Class passengers flying domestic routes has caused a countrywide uproar
Venkata Susmita Biswas Jul 11, 2017 7:37 AM
It is a high-growth space that is still in its nascent stages
Venkata Susmita Biswas Jul 10, 2017 7:46 AM
A Rs 225 cr marketing budget is a good problem to have: Sandeep Aggarwal, Founder & CEO. Droom Droom has assigned Rs 100 crore for TVCs alone
Venkata Susmita Biswas Jul 5, 2017 8:16 AM
Google has sufficient data on users for targeted advertising, does not need to scan emails any longer
Venkata Susmita Biswas Jun 29, 2017 7:33 AM
Healthy Chalk Sticks, Afghan Immunity Charm, Adidas Odds, Roads That Honk, #GiveHer5 campaign and more won big for telling beautiful and simple stories while providing solutions
Venkata Susmita Biswas Jun 27, 2017 8:30 AM
India has not won a metal in the Mobile, Digital Craft, Creative Data categories since 2014
Venkata Susmita Biswas Jun 27, 2017 8:02 AM
Cannes Lions 2017: India all set to break 2013 record of 33 metals
Venkata Susmita Biswas Jun 23, 2017 12:19 PM
The regional channel, which is the first of its kind in India, kicked off recently with a 360-degree marketing campaign, #MachiAreYouReady
Venkata Susmita Biswas Jun 14, 2017 7:59 AM
Censor Board chief, Pahlaj Nihalani hailed the film for promoting the government’s Swachh Bharat Abhiyan and said that the film should enjoy a tax-free status
Venkata Susmita Biswas Jun 13, 2017 7:56 AM
PayU has set aside $50 million to develop, market, and promote the one of its kind deferred online payments service that launches in India today
Venkata Susmita Biswas Jun 7, 2017 7:46 AM
Burns decodes China’s marketing/advertising/PR industries and the major trends driving the Chinese industry
Venkata Susmita Biswas Jun 5, 2017 7:50 AM
Fitness enthusiast, gardener, fashionista, gracious host, daughter and mother -- these are just some of the roles Rubeena Singh, CEO, iProspect, juggles on an average weekend
Venkata Susmita Biswas Jun 3, 2017 7:07 AM
The campaign conceptualised by Cheil India has received approximately 13 million views on YouTube in two days
Venkata Susmita Biswas Jun 1, 2017 8:29 AM
Intimate hygiene products have grown significantly in the last couple of years, attracting new players like Ozone 1M to the Rs 200-250 crore market
Venkata Susmita Biswas May 30, 2017 7:32 AM
The companyhad been performing poorly in India and held less than one percent share of India’s car market
Venkata Susmita Biswas May 29, 2017 7:39 AM
Rajiv Dingra’s life away from work is mostly filled with chicken, travel and adventure
Venkata Susmita Biswas May 27, 2017 7:31 AM
Swiggy saw 23% increase in new user orders on the back of IPL alone
Venkata Susmita Biswas May 23, 2017 7:53 AM
PepsiCo has launched its third product under the nutrition category in as many months; Quaker Oats + Milk has been co-created by Sachin Tendulkar who worked closely with the R&D team at PepsiCo India
Venkata Susmita Biswas May 17, 2017 7:53 AM
Competitor Makemytrip has been featuring Ranveer Singh, Alia Bhatt and Diana Penty in its marketing campaign
Venkata Susmita Biswas May 16, 2017 7:52 AM
Parle Products’ ‘Naam Toh Suna Hi Hoga’campaign during the IPL 2017 season aims to connect sub-brands with the mother brand, Parle
Venkata Susmita Biswas May 11, 2017 8:18 AM
While Indian users remain averse to S-VOD, OTT players look at a foray into the international market for a piece of the S-VOD pie
Venkata Susmita Biswas May 10, 2017 7:59 AM
The much-awaited Republic TV goes live amidst mixed reviews, Twitter buzz
Venkata Susmita Biswas May 8, 2017 8:12 AM
Sarabhai vs Sarabhai Take 2 will premiere on Hotstar on May 16 after a ten-year break
Venkata Susmita Biswas May 5, 2017 8:04 AM
Industry watchdog received 72 complaints against ads in the telecom industry in 2016-2017
Venkata Susmita Biswas May 5, 2017 7:55 AM
All about how Yes Bank leverages IPL to gain consumer mindshare
Venkata Susmita Biswas Apr 27, 2017 7:44 AM
Regional content space has approximately 750 million untapped internet users
Venkata Susmita Biswas Apr 24, 2017 8:09 AM
Eveready’s ad spends on the home appliances segment to be much lower than that of a new brand entering a new market
Venkata Susmita Biswas Apr 19, 2017 7:51 AM
Technology giant Google plays it safe with its foray; will function only as an aggregator and not enter the fulfilment part of the business
Venkata Susmita Biswas Apr 18, 2017 8:21 AM
Britannia, Mc Donalds, Fueladream and Nestle tie-up with film, which will release on April 28
Venkata Susmita Biswas Apr 17, 2017 7:56 AM
Deol’s witty posts mocking at celebrity ads that perpetuate the inferiority of dark skin go viral on social media
Venkata Susmita Biswas Apr 13, 2017 8:17 AM
Amazon India, a presenting sponsor for IPL 2017, launched a new campaign around the IPL T20 theme on Wednesday. The campaign titled India ke Sapno ki Apni Dukaan is Amazon’s first ever IPL-related campaign
Venkata Susmita Biswas Apr 6, 2017 8:02 AM
Exchange4media caught up with CEO and Founder Rajan Srinivasan for the complete low down on Scatter’s journey from 2014 and what is in store for 2017
Venkata Susmita Biswas Apr 5, 2017 8:46 AM
Adidas ads will no longer be seen on television. Kasper Rorsted, CEO, Adidas recently said that the brand’s entire marketing initiatives will move to digital channels.
Venkata Susmita Biswas Apr 4, 2017 8:23 AM
: A new IAPC public awareness campaign on palliative or end of life care is aimed at helping Indians #LaughAtDeath. The campaign has been conceptualised by Medulla Communications
Venkata Susmita Biswas Mar 31, 2017 8:37 AM
Following the first ‘More Indian than you think’ campaign in 2014, Lufthansa saw a 13% passenger growth
Venkata Susmita Biswas Mar 29, 2017 9:30 AM
There is a fresh crop of after-sales customer service based TVCs, which have a unique message but will only see fruition if the service lives up to the claims made in the ads
Venkata Susmita Biswas Mar 20, 2017 8:24 AM
On Monday, a woman in an anonymous open letter accused CEO of The Viral Fever Arunabh Kumar of molesting her on multiple occasions. Following the allegation, Twitterati has called for a boycott of TVF
Venkata Susmita Biswas Mar 16, 2017 8:15 AM
VISA, the credit card brand, in a bid to sign in more users and push the forward the Digital India movement launched a campaign asking uses of VISA cards to teach others how to
Venkata Susmita Biswas Mar 6, 2017 8:39 AM
The DAN e4m Digital Report finds that the share of advertising spends on Search will decline from 27% to 19% by 2020.
Venkata Susmita Biswas Mar 6, 2017 7:56 AM
A recent global campaign from Adidas features women athletes, a woman fitness trainer, and super-model Karlie Kloss
Venkata Susmita Biswas Feb 24, 2017 8:05 AM
Three of India’s leading entrepreneurs Neeraj Kakkar of Paper Boat, Vijay Shekhar Sharma of Paytm and V Vaidyanathan of Capital First came together at Outlook Business Leading Edge 2017 to share their insights on becoming entrepreneurs
Venkata Susmita Biswas Feb 22, 2017 8:17 AM
Be it the latest offering from Reliance’s AJIO, Myntra, Zivame, or even the global brand - United Colours of Benetton, each of the brands have offered their take on various aspects of women empowerment
Venkata Susmita Biswas Feb 21, 2017 8:42 AM
One of Patanjali’s most recent advertisements for it Saundarya-line of skin care products received flak on social media for suggesting that a “traditional” girl who uses Patanjali products has superior skin compared to her “bindass, wannabe-type” sister
Venkata Susmita Biswas Feb 13, 2017 7:56 AM
Advertisers who have so far challenged ASCI’s role as a self-regulatory body saying that it should not be interfering and commenting on their work will now have to modify their view based on the SC’s judgement, says SK Swamy, ASCI Chairman
Venkata Susmita Biswas Feb 13, 2017 7:51 AM
Parachute’s latest ad has garnered 6 lakh views on YouTube following the campaign’s launch on January 24, 2017
Venkata Susmita Biswas Feb 9, 2017 8:09 AM
Across social media channels #RepublicTV, #Republic, @republic, and #workwithArnab have spurred close to 24,000 social media interactions since January 12. The conversations around Republic, workwithArnab were 41.2 per cent positive in sentiment and only 13 per cent negative, with many people seeking to join the team and registering their unwavering support for the channel
Venkata Susmita Biswas Feb 8, 2017 8:12 AM
Sanjay Mehta, Charulata Ravikumar and Rajiv Dingra say digital medium did not see dip in advertising post demonetisation
Venkata Susmita Biswas Feb 1, 2017 9:09 AM
Titan Raga TVC campaign speaks about the modern Indian in the context of a woman’s career, marriage, & gender bias at the workplace.
Venkata Susmita Biswas Jan 31, 2017 7:59 AM
Aggressive Adblock Plus software updates that beat the latest adblock-block seem to be keeping Indian news websites on their toes
Venkata Susmita Biswas Jan 18, 2017 8:15 AM
A look at the ad campaigns that hit the mark during the demonetisation season, and understanding why other brands failed to utilised a golden 4-month window to launch innovative advertising campaigns
Venkata Susmita Biswas Jan 11, 2017 8:16 AM
Multiple tragedies have befallen the mobile-wallet service provider from technical glitches to trademark infringements and advertising failures that the brand needs to overcome
Venkata Susmita Biswas Jan 6, 2017 8:29 AM
2016 saw many campaigns that dealt with social causes. Here are some that were the most popular
Venkata Susmita Biswas Jan 4, 2017 9:02 AM
Twitter CEO Jack Dorsey asked users to tweet what they would like to improve or change in Twitter in 2017. Users wrote back and Dorsey said he will attempt to address the concerns of the users
Venkata Susmita Biswas Jan 3, 2017 8:01 AM
Facebook, Twitter, and Instagram now have the feature to live broadcast videos from their mobile apps. Could this be the next big thing for advertisers and marketers?
Venkata Susmita Biswas Dec 29, 2016 8:54 AM
Bitcoin start-ups in India witness spike in user registrations post demonetisation
Venkata Susmita Biswas Dec 27, 2016 8:09 AM
Grofers, the on-demand online grocery delivery service, has launched a creditline for corporate employees
Venkata Susmita Biswas Dec 12, 2016 8:14 AM
Some celebrities and influencers like Kim Kardashian use #ad when they post endorsements of products. There are also about 5 lakh posts that use #advertisement and three million posts that use #ad on the photo sharing social media platform
Venkata Susmita Biswas Dec 8, 2016 8:25 AM
We bring you the refined marketing tactics that late Chief Minister J Jayalalithaa used during her political career
Venkata Susmita Biswas Dec 7, 2016 8:10 AM
