`Date-wise News`

Bina Berry joins Integral as Director & Chairperson

She was also the CEO of Integral in its formative years

exchange4media Staff Apr 4, 2017 5:37 PM

Havas team wins industry initiative to help mitigate violence against women

Union Minister for Women and Child Development, Maneka Gandhi to launch campaign at Goafest 2017

exchange4media Staff Apr 4, 2017 5:26 PM

Godrej No.1 and 9X Tashan launch video of Punjab Di Beauty No. 1

The brands’ first-ever crowdsourced song received more than 1.15 lakh entries across India

exchange4media Staff Apr 4, 2017 4:40 PM

Divya Dixit joins Zee Digital Convergence as Marketing Head

Prior to joining Zee, she was Director, Content Marketing for India at Le Eco, which has now shut its operations in Mumbai

exchange4media Staff Apr 4, 2017 3:58 PM

The Small Big Idea (TSBI) wins 2 new accounts

Digital-first branding agency, The Small Big Idea (TSBI) wins 2 new digital mandates for Tiny Girl & Smita Thackeray’s Mukkti Foundation.

exchange4media Staff Apr 4, 2017 3:00 PM

MY FM hikes advertising rates by 25%

Our inventory is peaking and increase in ad rates is the only way to balance it, says CEO Harrish M Bhatia

exchange4media Staff Apr 4, 2017 1:45 PM

iProspect India adds 3 new clients to its kitty in the last quarter

The new agencies on board include BloombergQuint, HCL Technologies, and IndiaProperty

exchange4media Staff Apr 4, 2017 12:12 PM

BookMyShow appoints BBH India as its Creative Agency

BBH India will now spearhead the development of business-driven marketing campaigns and concepts for BookMyShow

exchange4media Staff Apr 4, 2017 11:36 AM

Staring at possible $750 million loss, Google brings in third party help

Google has announced that it is working with third party vendors to provide brand safety reporting on YouTube as advertiser boycott snowballs

Abhinna Shreshtha Apr 4, 2017 9:09 AM

Viacom18's new office brings down walls to encourage a #OneTogether culture

The office building that blends me and we spaces is a LEED Gold certified Green facility

exchange4media Staff Apr 4, 2017 8:46 AM

P&G's Ariel Share The Load, by BBDO and Mediacom Mumbai, is world's top ranked ad: WARC 100

Procter & Gamble retains its lead as no.1 advertiser; BBDO Mumbai makes a massive jump from rank 47 in 2016 to rank 3 this year in top creative agencies in the world; MullenLowe Lintas Group, Mumbai makes an entry at rank 5

exchange4media Staff Apr 4, 2017 8:40 AM

Panasonic India announces new leadership roles in its senior management team

Daizo Ito is now Senior Vice President, Eco Solutions Company In Charge of Global Marketing and Manish Sharma, VP Appliances Company of Panasonic Corporation

exchange4media Staff Apr 4, 2017 8:26 AM

Adidas to go fully digital; will Indian brands follow suit ?

Adidas ads will no longer be seen on television. Kasper Rorsted, CEO, Adidas recently said that the brand’s entire marketing initiatives will move to digital channels.

Venkata Susmita Biswas Apr 4, 2017 8:23 AM

Guest Column: Facebook Live- An effective new tool for news, views and opinion sharing: BV Rao, Editor, Firstpost.com

As news browsing becomes a high-infidelity, click-chasing experience, several digital media services have embraced Facebook Live as a narrative tool writes BV Rao, Editor, Firstpost.com

BV Rao Apr 4, 2017 8:20 AM