RecordTV launches Blaze, an AI-based conversational bot in India
Blaze searches the web for news, videos, tweets and delivers stories directly to one’s Facebook messenger
Date-wise News
iCubesWire bags digital marketing mandate of Sanghi Cement
iCubesWire to drive and deliver digital marketing requirements including social, search and media
News18 India to telecast special programming, ‘Narendra Baahubali 3’
The programme is based on the three years of Modi government
BCCL books Arnab for cheating; Arnab calls BCCL 'crying Goliath'
BCCL has lodged a complaint against Goswami and journalist Prema Sridevi for commission of offences of theft, criminal breach of trust, misappropriation of property and infringement of BCCL IPR. Goswami says Times is in a state of panic.
Hathway ropes in actor Madhavan as its brand ambassador
The actor to represent Hathway broadband in a new pan-India campaign
Adobe appoints Sunder Madakshira as Head of Marketing for India business
Madakshira to lead the local brand campaign and marketing efforts for Adobe India
Rajeev Sharma elevated as Country Managing Director, G4S India
In his new role, Sharma will report directly to Claude Allain, President, G4S Middle East and Asia
BTVi ropes in Anuj Katiyar as Marketing and Research Head
Katiyar will play a pivotal role in leading the brand’s growth strategy
Guest Column: How not to let Consumer Engagement turn into entertainment: Sriharsh Grandhe, EVP, LinEngage
How did a sophisticated and mature science like Consumer Engagement, which itself is quite a vast subject, take a not-so-good turn?, mulls Grandhe
Unregulated consumption of content online and on OTT is a challenge: Jawahar Goel, Chairman and MD, Dish TV
Dish TV’s recent merger with Videocon DTH will make it one of the largest players in cable and satellite distribution in the country. Jawahar Goel, Chairman and MD of Dish TV, speaks about the company’s new game plan
Netflix catches up; now streaming Kannada movies too
Netflix’s plans include engaging local viewers with local content
The Week takes rivals head-on in latest ad campaign
Urging competitors to dispute their claims, Malayala Manorama said that the campaign sought to set the record straight for the advertising industry
My primary goal is to take Cheil to the No. 3 position within the next 2 years:
Suri on Cheil being ‘purely integrated’ and its increased focus on digital M&As
GroupM launches global content investment and rights management firm, Motion
Richard Foster, currently the head of GroupM Entertainment, has been appointed CEO of Motion Content Group, which will be headquartered in London and Los Angeles
We want to collaborate with other ad clubs: K. Anbuchezhian, President, Ad Club Madras
He also speaks about Chennai’s unique predicament as a city to attract young talent from outside the city
Gotcha! Pandya bros' Twitter fall-out was, in fact, a promotional gimmick
The cricketer duo on the IPL Mumbai Indians team had the Twitteratti fooled as they played out a faux fight as part of the Citrus Pay ad campaign