Launches Play My Play which brings theatre to television and Hare Krsna, focused on eternal well-being; available at Rs 40 and Rs 25 per month, respectively
Neeraj Kakkar, Co-Founder and CEO, Hector Beverages, spoke about Paper Boat’s journey and its recipe for success at Tech Manch Digital Conference 2017
In 2018, digital will be the top media in terms of global share of spend, taking over television for the first time
Global experts from fields such as digital media, social media, and pure play marketing are part of the day-long event that combines knowledge seminars, power packed sessions and awards
The mandate was won in a multi-agency pitch that called for designing and implementation in various retail formats pan-India
Acquires 2.8 million unique visitors during India vs Bangladesh match, ICC Champions Trophy 2017
Amagi Media Labs will add Sun TV Network HD channels to its bouquet of channels offering targeted advertising solutions
Enables customers to watch their popular TV programmes in Tamil, Telugu, Malayalam and Kannada anytime and anywhere
The agency manage all OOH activities including Life OK, Star Gold, Channel V, Star Movies, Star World, Star Jalsha, Star Pravah, Hotstar and a host of other regional channels
Also, Karmesh Vaswani has been appointed as the Global Head – Retail, CPG & Logistics (RCL) and Nitesh Banga as the Global Head of Manufacturing
Zenith surveyed 158 key clients across the world to know advertiser confidence in category growth, contributing factors to business growth and how huge increase in data has affected three areas of their business
Steve King, CEO, Publicis Media, on simplifying the agency’s structure, registering $7+ bn billings in new businesses, why AI is the most disruptive technology, and rating EQ over IQ
The changes will be rolled out across twitter.com, Twitter for iOS, Twitter for Android, TweetDeck and Twitter Lite in the next few days
A list of India’s nominations to Cannes Lions 2017
Zoe Cairns, internationally acclaimed social media consultant, who will conduct a special workshop at IDMA 2017, shares the five best practices that brands should follow to make the most of their social media strategy
The brands of the future will be built on authentic, advocacy-based messaging, which will then be amplified through owned and paid marketing, says Dachis
Hindustan Lever retains top spot among BARC’s Top 10 Advertisers with 1,13,465 insertions
Some sectors will be able to advertise more within the same budgets allotted for advertising when the new tax regime comes into play
Republic TV continues to lead the English News Genre fifth time in a row, as per BARC data for Week 23; Goswami credits it to their differentiated content offering