BARC India launches BMW version 22.#
With this new version, BARC India aims to help cut down the time invested in making a Planview (creating pre evals
Date-wise News
UC News appoints Cheil India as Integrated Communication Agency on Record
The account was awarded to Cheil after a multi-agency pitch
Sumit Sehgal appointed as CMO at COMIO India
Sehgal to lead the marketing mandate in building COMIO as a differentiated, strong and conversational brand in the mobile handset market
Flags Communications wins marketing mandate for Supreme Agro Foods' Uttam
Uttam deals in all kinds of dairy products................................................................................................
Blippar introduces 'Halos' facial recognition feature on its mobile app
Blippar takes social interaction to a whole new level with augmented reality and customizable AR face profiles
On its run up to an IPO, ShopClues appoints Deepak Sharma as CFO
He led Vmart’s IPO as its CFO in 2013..............................................................................................................
BARC India to host multi-city Digital Measurement roadshows
This is part of the planned rollout of its digital measurement products under the EKAM brand
Quaker Oats redefines fitness with new 'Fuel for the Real Fit' campaign
The campaign celebrates young Indians doing regular jobs, and Quaker as the fuel that gives them the energy to keep doing more
Tata Sky’s new campaign has actors Big B and Nayanthara hunting for one rupee change
The campaign aims to encourage consumers to make the right switch from analog cable to Tata Sky
Tanishq's latest ad film celebrates the essence of Teej
Tanishq released the TVC for its festive jewellery, Shringar, portraying Teej for what it really is-a festival of love
Tata Tea Jaago Re stirs a dialogue on gender inequality with new TVC
The film aims to make audiences aware of instances of gender inequality that can take place even in their own homes
Britannia Good Day Wonderfulls launches new TVC featuring Deepika Padukone
With the new TVC, Britannia Good Day Wonderfulls aims to take forward the mother brand’s proposition of ‘Smile More for a Good Day’
e4mrecap: The Week That Was
A recap of the most important stories that you may have missed this week
e4mChillout: Table Tennis is akin to meditation for Vivek Bhargava!
Vivek Bhargava, CEO, DAN Performance Group, is a national-level Table Tennis champion, has won a game of chess against Viswanathan Anand, and is learning stand-up comedy!
Amazon.in returns with #MomBeAGirlAgain campaign take 2
What’s Your Problem Brand Solutions partnered with Amazon India to create the campaign films with director Sainath Choudhury of Purple Vishnu Films