KidZania, an international theme park for children, gives young ones the opportunity to be like adults. Singh tells us more about the idea behind KidZania, their collaboration with brands and future plans
At the launch of the 13th edition of BW Businessworld Marketing Whitebook, marketing experts explored whether data has really failed marketers with data-led insights not converting into realities in 2016
The song ‘Phurr’ from the soon to be released ‘Jab Harry Met Sejal’ will be available to listeners at a fee of Rs. 99 on Android and Rs. 120 on iOS on 48 hours embargo
Sood shared his insights on how the current war between telcos is benefiting consumers and how he plans to reinvent himself in this rapidly changing digital environment
In his keynote address at the launch of BW Businessworld’s Marketing Whitebook 2017–18, Mehta reiterated the need to navigate the unprecedented pace of change
Publishers are increasingly becoming dependent on platforms like Facebook and Google for their survival, in what is creating an unhealthy situation in the digital space.
Marketer turned popular author Amish Tripathi recommends a 360-degree shift in the mindset of marketers for brands to grow and the need for good content in an era of low-attention spans