He was part of the group for 15 years. Prior to being the CEO, he was the additional director of TV Today Network from August, 2013 till March, 2014
Majority of the 117 ads belong to healthcare, education, personal care, telecommunication, food & beverages and e-commerce categories
Gandhi to focus on increasing the brand proposition of Fantom Bikes in the consumer segment
This landmark deal with the actor makes Amazon Prime Video the exclusive streaming home of future titles of Salman Khan commencing with the recently released Tubelight
The new unit will be headed by Prerna Mehra The new unit will be headed by Prerna Mehra
The account will be handled out of Lodestar UM’s Delhi office
The judgement is expected to be pronounced by the third week of August
The account will be managed out of the agency’s Gurgaon office and will be led by Tarun Nigam, Executive VP and Principal Partner, OMD MudraMax
The conclave called ‘Vande Mataram’ will invite political, social, strategic and defence experts to deliberate on how to counter terrorism, its impact on the state and possible means to counter this threat in the valley
MG Parameswaran will be the ex-officio member of the AAAI executive committee
Vohra to join as marketing head, India and South Asia. Nair has been appointed head of client relationship management in India
Marketers should be aware of the new tools like geo-mapping, QR codes, AR and use it to their advantage on not just mobile phones and tablets but also wearable technology
Aditya Birla Health Insurance is a 51:49 joint venture between Aditya Birla Group and MMI Holdings
NCRB data reveals that close to 40,000 students in India committed stress-related suicide from 2011 to 2015, with 8,934 cases in 2015 alone. Are brands doing their bit for the stressed out youth?
Vasantha Kumar, Director of Marketing, IBM, talks about IBM Watson’s latest campaign, his emphasis on print and digital and why he can’t apply the usual marketing strategy to target start-ups
Backed by some big ad spends, herbal and ayurvedic products have managed to command a staggering size of the 45K crore personal care market in India
At the BW BusinessWorld Marketing Whitebook event that took place on July 28, experts came together to discuss the role of communication and movement building in social progress and marketing social firms
As July draws to a close, we take a look at how marketers reacted to the new tax regime