Raina will be the face of IPOL Lubricants for a period of one year and will be actively involved in a host of innovative marketing and customer experience initiatives to be rolled out by GP Petroleums
Dish TV India Limited today reported its first quarter fiscal 2018 consolidated subscription revenues further stating that digitisation in rural areas could boost growth
Madison Communications bagged the mandate post a multi-agency pitch
An exclusive series honouring the finest brands and the people behind them was also showcased
Langoor is tasked with creating affinity for the brand on digital with content assets and platforms
The new channel was launched on August 15, 2017 and will be available on major DTH and cable operators.
Hulu, Spotify, Teads, comScore, DoubleVerify, Integral Ad Science and Moat among first publishers and tech partners embracing global push for higher viewability partners to study performance metrics for social and newsfeed video
For Arnab Goswami, Managing Director, Republic TV, it is impossible for one to be neutral, he believes that everybody is biased
As part of the deal, channels will create special vignettes to promote the campaign
Shreiner, Sr. Vice President, IMAX, on the brand’s slow growth in India, focus areas and the upcoming screenings of Marvel Inhumans
Most app marketers are shifting focus towards re-engagement and retention, as acquiring new users becomes increasingly difficult and expensive. Learn how to stay ahead of the curve by keeping in mind a few steps
Malayala Manorama and Mathrubhumi have rolled out a viral music video and an on-ground roadshow, respectively, to make a significant start to the festive season
artificial intelligence (AI) everywhere, transparently immersive experiences and digital platforms are the trends that will provide unrivalled intelligence in the next five to 10 years
The festive season, which begins late August, has traditionally been the strongest period of the year for the sector and OOH players are hoping that it will help offset a slow start to the year.