Orkla makes a sweet entry in India with Laban
Launches Norway's No. 1 confectionery brand - Laban - for the first time in India
Date-wise News
DishTV appoints Pushkar Singh Kataria as Chief Human Resources Officer
With over 20 years of experience in the industry, Kataria has worked in various organizations such as Reliance Capital, Vedanta Resources and Praxair
TOI revamps WHAT’s HOT page to resonate with metropolitan India
The WHAT’s HOT page gives an overview of the city’s events and occurrences
SVG Columbus wins digital duties of Sportzlive
SVG Columbus to use its expertise for social media, ORM, web/mobile user experience, digital media and real-time data analytics for the ongoing CueSlam League
Former Micromax CMO joins GROHE as Country GM
Sanitaryware leader poised to leverage Shubhajit Sen’s extensive expertise
Epigamia and Zoomcar team up with Pocket Aces to reach millennial audience
"What The Folks" is a journey of how modern families are breaking stereotypes, overcoming generation gaps, and growing to love one another, in spite of having starkly different world-views
Mohan Umrotkar joins Carnival Cinemas as CEO
Umrotkar takes over from P. V. Sunil who has been elevated as the Managing Director of the company
SC bars Prasar Bharati from airing borrowed feed through private DTH and cable operators
Prasar Bharati can only carry the shared feed of sporting events on terrestrial network or DD Free Dish
Patrika Group revamps its digital platform, Patrika Digital
The revamp affects all verticals of Patrika Digital including web portals, mobile sites and mobile apps
Digital marketing agency CogMat starts Gulf Operations with PRAN Foods
Retainer includes social media marketing for the Arab region
FCB India appoints Jyotsana Singh Kaushik as its Vice President
Kaushik will be based in the Gurgaon office and will be leading the business vertical on Horlicks.
Guest Column: IoT all set to change the Digital Marketing landscape: Rahul Ramachandran, Manager – Branding & PR, Great Lakes Institute of Management
While the question of ethics, privacy and security are still under questionable turf, Internet of Things has already started acquiring its space in the world
ICMA 2017: Digital branded content done right
Entries by Tata Tiago, TVF, Dove and Voot exemplify exceptional brand stories
The consumer is hooked on to content all day long: Jignesh Maniar, Onads Communication
Ad man Jignesh Maniar’s agency will now create engaging video content for brands
Viu takes OTT-to-TV route, brings its originals' content to Zoom
For the first time, an OTT platform Viu ties up with Times Network’s music and entertainment channel Zoom to air its originals including ‘What The Duck 2’, ‘Spotlight’ and ‘Gehraiyaan’
These five TV shows compete with Bollywood when it comes to scale
With Sony Entertainmentmaking ‘Porus’ on a budget of Rs. 500 crore, we take a look at other mega-budget shows which can give Bollywood serious competition with their potential
Inuxu's 'adgebra' platform joins forces with iZooto for native ads in browser notifications
adgebra and iZooto have collaborated to help publishers monetize web notifications since they drive about 40 per cent traffic for select publishers
Content marketing forms a vital cog in the overall strategic marketing machinery
60 percent of the APAC marketers and agencies believe in making it their top priority for the industry
ICMA 2017: Strategic view of content more important than virality: Ronita Mitra
The Founder and Chief Strategist at Brand Eagle tells us what it takes to build a great content strategy as ICMA awards inches closer
Google promises new tools to boost subscription for online publishers
Google is extending a peace offering to publishers even as many of the top publishers worldwide are expressing apprehension about the increasing dominance of Google and Facebook