#NotForEveryone is a 360-degree pan-India campaign with strong digital amplification, print media and outdoor activations, besides the TVC that will play on national and regional TV channels
Flipkart launched an interactive game playable in the Facebook newsfeed where users learn about the unique advantages of buying on Flipkart
Vogue Eyewear comes up with new digital campaign that urges women to live freely
After Broadcasting Content Complaints Council directed Sony Entertainment Television to shift ‘Pehredaar Piya Ki’ from 8.30pm to the 10.30pm slot the show went off air as the channel felt that the right TG will not be catered to
As part of the three-year agreement, Sindhu will be included in Bridgestone’s activations around its Worldwide Olympic Partnership
The ‘Happy Evening’ live event was promoted heavily through a 360-degree marketing campaign
This partnership would ensure travellers a seamless booking of Uber cabs to and from the airport
DSPORT will broadcast all the three seasons of Lucha Underground
Wins five awards taking this year's tally to 71 Wins five awards taking this year's tally to 71
Global business performance agency focuses on innovation and transformation with appointment
Kristian Barnes has been promoted to the newly created role of Regional Chief Client Officer for Dentsu Aegis Network and Duncan Pointer will succeed Barnes by moving into the role of CEO of Vizeum Asia Pacific
When Mumbai came to a standstill on Tuesday, a slew of start-ups and brands came out in support with a host of services ranging from free food, WiFi, rides and even hotel stays
The torrential downpour on Tuesday brought Mumbai to a standstill and as it returns back to normalcy, we highlight the role played by Twitter and journalists in connecting the dots in what was clearly a time of crisis
Malay Dikshit, Chief Communications Officer, Tata Sky, shares his insight on the principles, challenges and future of content marketing
The year 2016 had several global surprises where data-led insights did not convert to realities. What should data expectations be and what are the best ways to put data to work for brand and business objectives? Here’s what experts have to say…
The CEO and MD of Law & Kenneth Saatchi & Saatchi talks shop on his appointment to the Saatchi & Saatchi Global Leadership Team, winning awards at Cannes and more
OOH players grappled with inventory damage and logistic troubles as the city faced the worst spell of rains in years
The Vice President, Sales & India Operations of Truecaller, shared his views on the app’s future plans, how they managed to achieve a 300 per cent growth rate and other industry related issues
The CEO and MD of Diageo feels that with the growing start-up culture, new businesses are bringing different perspective and value additions to traditional models of business