Dabbawalas delivered Federal Bank branded sweet boxes to 1.25 lakh people along with their lunch boxes at leading Corporate Houses across the length and breadth of Mumbai
The newly created agency will be a first-of-its-kind outfit that will offer customized branding solutions depending on the campaign themes of the brands
The ICC World XI will play three day and night T20 matches with reigning Champions Trophy winners Pakistan at Lahore’s Gaddafi stadium on September 12, 13 and 15
Brands like Dainik Jagran, Kelloggs Chocos and Dainik Bhaskar have woven content marketing into print expertly as they propagated meaningful societal issues
Manav Sethi, Chief Marketing Officer, ALTBalaji on the OTT platform’s marketing strategy, partnerships and how the recent investment by Reliance will further fuel its growth
For the India-Australia series starting on September 17, Star TV is looking for Rs 9.5 lakh for 10 seconds for ODI matches and Rs 11.75 lakh for T20 matches
Content marketing has traditionally been used as a brand building tool but with display advertising facing questions, is there another role for content to play in marketing strategy?