VML India will lead the digital and social strategy for the entire portfolio, with an aim to create differentiated conversations with the sub-segments each product speaks to
The assignment will involve using Columbus India expertise in the digital ecosystem for customer acquisition, demand generation, digital media and real-time data analytics
With multiple implementations of this service worldwide, AdVoice has become a mobile audio ad network with the largest consumer reach in AdRBT format through its tie-ups with mobile network operators (MNOs) such as Airtel
The study by WPP and Kantar Millward Brown also noticed that international brands like Amazon and Uber have understood Indian sensibilities better than home grown counterparts like Flipkart and Ola
Rajan Anandan, Vice President, South East Asia and India, Google, said that a technology brand first prioritises on scale and its products and that monetisation is the last of its concerns
MRUC Board of Governors unanimously elect Ashish Bhasin, Chairman & CEO, South Asia, Dentsu Aegis Network (DAN) as the new Chairman of MRUC. He takes over from I Venkat, Director- Eenadu