WATConsult is India's leading and most awarded digital and social media agency, part of the Dentsu Aegis Network. They have launched a digital campaign for SBI Life Insurance - PappakiPappi Video
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The account will be managed by the agency's Mumbai office who will be responsible for strategizing, planning and execution of the campaigns
He will be spearheading Eros’ digital initiatives including Eros Now
A host of new on-air activities have been lined up to kick off the second phase, on air, aligned with the idea of knowing your city the best through five senses
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Clea PR will define the communication strategy for the ICO, boost direct marketing efforts by networking with HNIs, direct the digital marketing effort for the Asian region and lead the EIP effort through media relations
The business card designed for a leading gynaecologist doubles up as a pregnancy test strip
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Last year in October, the Information and Broadcasting ministry decided to review the channel slot auction of Doordarshan’s DD FreeDish. The ministry asked the broadcaster to suspend e-auctioning of slots on DD Free Dish until further notice
Industry experts are confident that Kolkata Knight Riders which is one of the most profitable IPL franchises will continue to bring in sponsorship revenue owing to the Shah Rukh Khan factor and its following
The annual event starting in February 23 celebrates brands, agencies, marketers and organisations increasing role in India’s sporting landscape. Entry is free
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On Linkedin, Natekar says validation on social media gives one a rush of dopamine which many mistake for as a substitute for professional praise, leading to low productivity
To get a better insight on how the IRS 2017 figures will influence the industry and what it means for the future of magazines in India, Exchange4media reached out to Aroon Purie, Chairman and Editor in Chief, India Today Group
Speaking to exchange4media, Shreyams Kumar M V, Joint Managing Director, Mathrubhumi shared his views on IRS 2017
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The channel re-branded itself to verbalise what it stands for to its audience and partners
As BAG Network's Hindi news channel is planning a major brand revamp exercise this year, Anurradha Prasad lets us in on a few details
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In the Top 10 Advertisers list, FMCG brand Hindustan Lever, Reckitt Benckiser India and Procter & Gamble retained its top three spots
The mandate will cover digital creative services, media planning/buying and content development
Singh played key role in strategizing and executing various successful marketing campaigns for the channel including entire Pro Kabaddi marketing strategy.