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The association, which is for next three years, will allowTata Motors to derive great synergies using the platform of IPL to provide a unique and differentiated experience to its customers.
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The campaign is based on the insight that all of us have unavoidable moments of boredom in our daily life, and a little uplift in mood in such moments can make the task enjoyable.
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The campaign has been crafted and conceptualized by FCB Ulka and is complemented with outdoor media presence and retail branding.
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Conceptualized and composed by Happy Mcgarrybowen, the Duroflex Sleep Song is an audio track specially composed to gently soothe the listener into deep sleep.
Year 2017 was a milestone year in sports sponsorship in India, as the US billion-dollar mark was crossed for the first time.
In his previous stints, Solanki has been involved for positioning brands like Tata Chemicals, Hopscotch, Karvy Group, Mumbai Metro
Advertisers are positive about the increased visibility of their products and services by putting up their advertisements on the interior panels of these trains
The story of the progenitor of political ethos worldwide through his writings, Chanakya, drew accolades for the unique style treatment the team had brought on board
This takes forward the narrative that was started same time last year with the release of the very first TV commercial
Indian agencies have secured shortlists in categories: Design, Direct, Effective, Film Craft, Film, Integrated, Interactive, Media, Outdoor, Print Craft and Promo.
The Great Place to Work Institute is recognised for its rigorous and objective methodology for identifying and defining great workplaces across business, academia and government organisations
Amrita Randhawa is promoted to Asia Pacific CEO, PK is promoted to the position of CEO for MENA and Africa
Brand safety concerns are at an all-time high with digital platforms. Could this be the tipping point for brands to shun Facebook?
After a wait of almost 14 years, cricketer Dinesh Karthik finally got his moment of glory on Sunday, which is now waiting to be leveraged by brands
A listener, on an average, spends 54 minutes a day on radio on weekdays, as well as weekends. They spend 108 minutes a day watching TV, 78 minutes on social networking sites and 55 minutes surfing internet, the report states.
Its popular non-fiction series Dus Ka Dum with Salman Khan is making a comeback after nine years, along with Family Time with Kapil Sharma, and next seasons of KBC and Indian Idol this year
Kranti Gada has been promoted as the Chief Operating Officer from that of Senior Vice President-New Business Development
In a letter, various employee associations of AIR and DD have requested the Government to explore the possibility of payment of salary directly from the I&B Ministry
On a shoestring budget, the brand garnered a whopping 2.5+ million impressions across digital platforms and an overall engagement of 1+ million while positioning themselves as a trusted fitness advisor
The new TVC stars Indo-Canadian singer and writer Jugpreet Singh Bajwa, who is visually impaired since the age of six months