Brands can now measure if a listener finished the podcast or audiobook, if an ad was skipped, when drop-off is occurring and how errors like buffering impact the experience
The agency will offer solution for digital distribution and management of television commercials to advertisers, agencies, media owners, content producers and broadcasters
Total digital ad expenditure will rise 18.7% this year to $107.30 billion, while OTT platforms, which currently have a small, but increasing share of the market, will continue to be significant.
Mansoor Ali, CMO, Hamdard India, says, consumers are moving away from products that are synthetic or manufactured with chemical processes; be it medicines, cosmetics, home or personal care products.
Apurva Purohit, President - Jagran Prakashan and Director - Music Broadcast on how they are working towards changing the perception of radio being just an add-on medium amongst advertisers and planners through its Neilsen report
Telecom player brings back its most-loved icon ZooZoos in a new avatar through an expansive marketing campaign even if its association with IPL this year is still a question mark
For the first time Ministry of Information and Broadcasting has reconstituted the composition of Committee on Journalist Welfare Scheme and Central Press Accreditation Committee in which journalists are made members. The scheme came into force from March 28, 2018.
Kapil Gupta, Founder and CEO, OMLogic talks about how they have evolved from being an online marketing solutions company to a digital marketing company